agent Entrepreneur logo
MenuMENU
SearchSEARCH

Sonsio and Evolution by Dent Wizard Complete Merger to Better Serve the Vehicle Protection and Warranty Markets

The merger creates a leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America.

January 5, 2021
Sonsio and Evolution by Dent Wizard Complete Merger to Better Serve the Vehicle Protection and Warranty Markets

The merger creates a leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America.

2 min to read


DENVER – Sonsio LLC, a leading provider of vehicle protection and warranty programs to the automotive aftermarket, recently announced its merger with Evolution, Dent Wizard’s F&I vehicle protection division. The merger, effective January 1, 2021, creates the leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America. The combined company will operate under the “Sonsio Vehicle Protection” brand. 

The merger of these companies will allow us to expand our resources to better serve both our existing and future customers, dealers, and consumers with the highest level of customer satisfaction, attention to detail, and quality services.

Ad Loading...

David Jones, Sonsio’s president & CEO, will remain CEO of the newly integrated company. Lindsey Bird, the division president of Evolution, will serve as the president of Sonsio. With this union the company will have customer service locations in Denver, Phoenix, and St. Louis. Additionally, Sonsio will continue to service their appearance protection products through Dent Wizard’s network of technicians. 

Together, the combined organizations will serve more than 74,000 locations across all 50 states, Canada, and Puerto Rico. Sonsio will now be able to deliver a more extensive lineup of protection products for both new and aftermarket vehicles, increasing the company’s ability to drive value to partners through improved customer retention, new customer acquisition, and increased profitability.  

“Many of our relationships stretch out 5, 10, and 20+ years. We credit this longevity to our ability to quickly and expertly adjudicate claims, manage risk, and customize solutions to help our partners achieve their goals,” said Jones. “With our newly expanded organization, we will be able to offer an even more robust range of solutions to the marketplace.” 

“We could not be more excited about the future,” said Bird. “The merger of these companies will allow us to expand our resources to better serve both our existing and future customers, dealers, and consumers with the highest level of customer satisfaction, attention to detail, and quality services.”

Read: DealerSocket Launches All-New Service Scheduler for Dealership Sales and Service Departments

Originally posted on F&I and Showroom

More F&I

Tiny toy car falling out of jar of coins. “The $1K Payment”
F&Iby Lauren LawrenceJuly 17, 2026

Four-Figure Loan Payments on the Rise

A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.

Read More →
Headshot photo of smiling businesswoman
F&Iby StaffJuly 14, 2026

APCO Holdings Acquires Fidelity Dealer Services

The finance-and-insurance product provider says the addition strengthens EasyCare’s reach across key markets.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Ad Loading...
Red toy car sitting on top of coins.
F&Iby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Two men and a woman on stage in discussion
F&Iby StaffJune 19, 2026

Ensure Your Clients Are Sure About Reinsurance

Industry experts recently broke down the complicated profit center at Agent Summit. Learn what’s relevant and what’s new to share with your dealers.

Read More →
Photo of paper money bills, a calculator, notepad and pen
F&Iby Hannah MitchellJune 11, 2026

Car Loans More Plentiful

May access opens up, as risk segments figured largely in the increased availability, Cox Automotive reported.

Read More →
Ad Loading...
Photo of a white toy car next to piles of coins
F&Iby Hannah MitchellJune 8, 2026

First-Quarter Sees Long Auto Loan Growth

Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
red toy car resting on top of a calculator. Agent Entrepreneur logo. Shifting Financing Strategies
F&Iby Lauren LawrenceApril 2, 2026

New-Vehicle Financing Hits Record

Consumers are seeking ways to make financing new-vehicle purchases manageable, from extended loan terms to smaller down payments, according to Edmunds.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
F&Iby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...