AE Magazine

David R. Ibarra

Chief Visionary Officer

David R. Ibarra is chief visionary officer at eLeaderTech and a nationally recognized leadership coach, entrepreneur, speaker and author.

Two men shaking hands next to a car inside a dealership

Articles•by David R. Ibarra•November 5, 2026

The Service Contract Turndown Isn’t a No

Here’s why turndowns belong on your service drive — not on a business development center phone script.

Photo of a man in a suit shaking hands with a man across a desk

Articles•by David R. Ibarra•August 13, 2026

F&I Without the Handoff

Get more familiar with what your dealer clients are really buying when they entrust you with finance-and-insurance.

'CHANGES' spelled out in two-dimensional letters on a concrete-like surface

Articles•by David R. Ibarra•July 8, 2026

Manage Change, or It Will Manage You

Two retail tales from the pandemic paint a stark contrast in the wise approach and the defensive move that will undercut success rather than build on it.