agent Entrepreneur logo
MenuMENU
SearchSEARCH

Consumers Gravitate to Hybrids

A study of Q1 used-vehicle sales shows many consumers are looking to minimize fuel costs but aren’t willing to go all electric and no longer have a tax break incentive to do so.

April 30, 2026
Photo of work team at a U.S. Subaru hybrid vehicle plant

Subaru has started producing a hybrid version of its popular Forester model at it U.S. factory.

Credit:

Subaru

2 min to read


As prices squeeze consumer budgets from most directions, many have been opting for used cars to handle inflation, and hybrids are the most sought-after option.

An iSeeCars.com analysis of nearly seven million 1- to 5-year-old cars sold between the first quarters of last year and 2026 shows hybrids are becoming a popular alternative to fully gas-powered models and purely electric models that can inspire range anxiety.

Ad Loading...

The automotive research provider found used hybrid market share jumped by 42% in the first quarter from a year earlier to 7% as gas market share fell by 3% to 89%. Meanwhile, fully electric model market share grew by 16% to about 4%, led by Tesla sales.

“Many people assumed the recent spike in gas prices would mean a resurgence in EV demand, but hybrids have proven to be the real benefactor of rising fuel costs,” said iSeeCars Executive Analyst Karl Brauer.

“Hybrids are selling faster, retaining more value, and growing their market share faster than electric vehicles, though Tesla’s EVs are also doing quite well.”

The company found that used hybrids are holding more of their pricing power than other segments, falling just 1.4% in the first quarter year-over-year compared to twice the rate for gas models. Electric prices fell the most at 3%, except for Teslas, whose prices were flat, iSeeCars reported.

Despite used lots holding more appeal for cash-strapped shoppers, even they are taking longer to sell, according to the study. It found that sales rates for all stripes are down. The average days on the market for hybrids was 54, the same as gas models, and 60 for non-Tesla EVs.

Ad Loading...

By contrast, Teslas took just 32 days. ISeeCars pointed out that consumers opting for higher-end models like Teslas are less price-sensitive and therefore didn’t rely on the federal EV tax credit that expired on Oct. 1. Overall used EV market share fell 20% since the expiration, reversing a surge of about the same amount a year earlier when the credit was spurring EV sales.

SAME FOR NEW IN CALIFORNIA: EV Sales Slide While Hybrids Climb

More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Ford F-150 grill with nameplate
Industryby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Ad Loading...
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Ad Loading...
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →