agent Entrepreneur logo
MenuMENU
SearchSEARCH

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

July 23, 2026
Photo of MINI nameplate on the hood of a white MINI Cooper

MINI took the mass-market brand appeal ranking with the highest score in that segment.

Credit:

BMW

2 min to read


U.S. drivers are giving automakers extra points for their vehicles’ quality, design and features.

An annual JD Power survey found that as vehicle problems pinpointed in its separate initial quality study have fallen, satisfaction in autos’ look, feel and performance has gone up.

Ad Loading...

This year’s seven-point jump in satisfaction as measured in the data provider’s APEAL study is the third straight increase, showing that automakers are making steady strides in designing cars that fit consumers’ tastes.

The improvement, raising the satisfaction score to 858 on a 1,000-point scale, is the biggest jump since 2018.

Though reduced vehicle problems as noted in the company’s initial-quality study are important when it comes to consumer satisfaction, automakers must also improve their overall experience, JD Power said.

“Owners are most enthusiastic when their vehicle not only works reliably but also feels thoughtfully designed and offers comfortable interiors, useful storage and technology that’s easy to live with,” said JD Power Senior Director of Auto Benchmarking Frank Hanley. “The brands that get both sides of that equation right see the strongest advocacy from their customers.”

Strides in providing better interiors made the most difference in this year’s positive turn with an 11-point increase. Consumers gave brands credit for additional storage, including holders for cups and phones. Exterior design and easier in-and-out access also drew good marks.

Ad Loading...

At the same time, consumers for the fifth straight year expressed subdued enthusiasm for new models, which scored scarcely higher than carryover equivalents, especially in the premium segment, JD Power found. As in the initial-quality study, problems with infotainment and other technological features decreased satisfaction.

Electric vehicles saw the biggest score increase: 22 points, outperforming gas-powered models in almost all categories, JD Power said.

Meanwhile, mass-market brands continued to gain on premium lineups in satisfaction, narrowing the difference to just 29 points compared to a 66-point gap in 2008.

Porsche outperformed its premium segment competitors on satisfaction with a score of 896, and Mini topped mass-market brands with a score of 875. BMW took the most model-level awards with six, followed by Hyundai with five and General Motors with three.

 


More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...