agent Entrepreneur logo
MenuMENU
SearchSEARCH

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

July 16, 2026
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it

The E-5008 Dog Edition concept includes a window headrest for dogs.

Credit:

Stellantis

2 min to read


You’re reading this right: An SUV was designed for dogs.

Peugeot, the French brand of multinational automaker Stellantis, worked with the latter’s designers to craft a special dog edition of its electric E-5008.

Ad Loading...

Though the brand said the special vehicle wasn’t designed for production, one can imagine dog owners with money to burn knocking down its doors.

“Conceived as a true design laboratory, it celebrates the bond between dogs and their owners while exploring, with creativity, humour and boldness, new ways of imagining family mobility,” Peugeot said in a press release on the concept.

The company, acknowledging that many people today consider their pets “fully-fledged members of the family,” decided to adapt the phenomenon to one of its models, not only to accommodate a dog on the road but to make it the impetus for the five-seater’s design.

Citing a March Ifop survey conducted for a French animal-rights group, Peugeot said 64% of dog owners planned to take their dogs on vacation this year and that 60% said the pets are a deciding factor in their destination choices.

Stellantis designers approached the E-5008 creation through the eyes of a dog – how the quadruped sees, feels and otherwise experiences riding in a car. They then chose colors, materials and spatial and sound elements to optimize that experience.

Ad Loading...

“The dog is no longer just a passenger; it becomes the inspiration behind the entire onboard experience,” Peugeot said in announcing the Dog Edition Concept. “Watching the scenery go by, resting its head by the window, taking a nap after a long walk or curling up in its bed at the destination... these familiar moments inspired the designers…”

That means soothing yet stimulating shades of blue and yellow, soft, nonslippery materials, and a window headrest for dogs to stick their noses into bracing breezes. There are also a modular and portable dog mattress, built-in water and food bowls, a stowable pet fur dryer and a Peugeot pet toy. The features add to the brand’s existing dog guards and trunk protectors.

As if all that wasn’t enough to keep Fido and its people happy on the road, the E-5008 can also guide drivers to charging stations near parks to stretch their dogs’ legs.

Since canines can wander off at times, the SUV includes a Dog Retriever function that sounds an alarm to call a dog back to the E-5008, “recognize it upon its return and facilitate its re-entry into the vehicle,” in addition to Dog Guardian Mode with remote monitoring to warn their masters if they’re left alone in the vehicle.

LEARN MORE: What EV Consumers Want

More Industry

Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Ad Loading...