Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

The E-5008 Dog Edition concept includes a window headrest for dogs.
Stellantis
You’re reading this right: An SUV was designed for dogs.
Peugeot, the French brand of multinational automaker Stellantis, worked with the latter’s designers to craft a special dog edition of its electric E-5008.
Though the brand said the special vehicle wasn’t designed for production, one can imagine dog owners with money to burn knocking down its doors.
“Conceived as a true design laboratory, it celebrates the bond between dogs and their owners while exploring, with creativity, humour and boldness, new ways of imagining family mobility,” Peugeot said in a press release on the concept.
The company, acknowledging that many people today consider their pets “fully-fledged members of the family,” decided to adapt the phenomenon to one of its models, not only to accommodate a dog on the road but to make it the impetus for the five-seater’s design.
Citing a March Ifop survey conducted for a French animal-rights group, Peugeot said 64% of dog owners planned to take their dogs on vacation this year and that 60% said the pets are a deciding factor in their destination choices.
Stellantis designers approached the E-5008 creation through the eyes of a dog – how the quadruped sees, feels and otherwise experiences riding in a car. They then chose colors, materials and spatial and sound elements to optimize that experience.
“The dog is no longer just a passenger; it becomes the inspiration behind the entire onboard experience,” Peugeot said in announcing the Dog Edition Concept. “Watching the scenery go by, resting its head by the window, taking a nap after a long walk or curling up in its bed at the destination... these familiar moments inspired the designers…”
That means soothing yet stimulating shades of blue and yellow, soft, nonslippery materials, and a window headrest for dogs to stick their noses into bracing breezes. There are also a modular and portable dog mattress, built-in water and food bowls, a stowable pet fur dryer and a Peugeot pet toy. The features add to the brand’s existing dog guards and trunk protectors.
As if all that wasn’t enough to keep Fido and its people happy on the road, the E-5008 can also guide drivers to charging stations near parks to stretch their dogs’ legs.
Since canines can wander off at times, the SUV includes a Dog Retriever function that sounds an alarm to call a dog back to the E-5008, “recognize it upon its return and facilitate its re-entry into the vehicle,” in addition to Dog Guardian Mode with remote monitoring to warn their masters if they’re left alone in the vehicle.
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →