agent Entrepreneur logo
MenuMENU
SearchSEARCH

VW to Invest $71 Billion in Auto Unit to Surpass Toyota as World Leader

November 19, 2010
3 min to read


Volkswagen AG, Europe’s largest carmaker, will invest 51.6 billion euros ($71 billion) in the automotive business over the next five years to help reach a goal of surpassing Toyota Motor Corp. in sales and profit.


The 20-member supervisory board approved the outlays for plants, vehicles and developing the carmaker’s nine brands at a meeting today, Wolfsburg, Germany-based VW said in an e-mailed statement. The automaker’s Chinese joint ventures will spend an additional 10.6 billion euros through 2015, the carmaker told Bloomberg.

Ad Loading...


“We’re systematically pursuing the goals to further increase our profitability and to make VW the world’s most fit- for-the-future automotive group,” Chief Executive Officer Martin Winterkorn said in the statement.


The CEO is targeting a second straight year of record deliveries as he adds 70 models, including Audi’s new A1 compact and successors to VW’s Touareg SUV and Sharan family van. VW is aiming to sell more than 8 million cars by 2012 and 10 million as early as 2015, three years earlier than a 2018 official target, a person with knowledge of the matter said last month.


Volkswagen’s preferred shares gained as much as 1.65 euros, or 1.4 percent, to 120.80 euros and were trading at 120.15 euros as of 3:15 p.m. in Frankfurt. The stock has risen 84 percent this year, the best performer on Germany’s benchmark DAX Index.


New Vehicles


The manufacturer will spend 27.7 billion euros of the total to develop new vehicles and redesign existing ones, VW said. Money will also go to upgrade factories and equipment. More than half of investments in auto operations will be made in Germany.

Ad Loading...


“Auto markets are poised for further growth and VW is taking maximum provisions to share in that momentum,” said Aleksej Wunrau, a BHF-Bank AG analyst in Frankfurt with an “overweight” rating on the stock. “They want to be ready when markets take off and some of their operations, for instance in Russia and southern Europe, still have room for expansion.”


Still, VW in past years consistently failed to use up its budget for capital expenditure and might again realize that the 51.6 billion euros are “somewhat generous,” Wunrau said.


Toyota, the world’s largest carmaker, budgeted 670 billion yen ($8 billion) for plant and equipment spending in its fiscal year ending March 2011 and 760 billion yen for research and development. Toyota doesn’t disclose any mid-term spending plan.


Volkswagen said last month, when it reported nine-month net income of 3.78 billion euros, that net liquidity was 19.6 billion euros.


Factory Expansions

Ad Loading...


VW decided in September to produce the Amarok pick-up at a factory in Hanover from mid-2012, adding a second model line alongside the T5 van at its third-largest German plant. VW’s initial plans are to build about 40,000 Amaroks in Hanover for Europe. The Amarok, which is sold worldwide except for in the U.S., is currently made only at VW’s factory in Argentina.


VW is also increasing vehicle and component production at some of its 10 German factories. The automaker will increase daily output of the Tiguan compact SUV at its main Wolfsburg plant to 1,000 units next year from 750 and build more two-way shift gearboxes at a factory in Kassel, two people with direct knowledge of the matter said.


Some 400 temporary workers at both plants will be offered permanent jobs to meet growing demand, personnel director Jochen Schumm said in September.


This year, VW announced plans to add two more Chinese factories, bringing the total in the world’s biggest auto market to 11 as part of a 6 billion-euro investment to double production there to 3 million cars within four years. VW will also open a plant in Chattanooga, Tennessee, next year to supply the U.S. market and is expanding capacity in Russia.

More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →