agent Entrepreneur logo
MenuMENU
SearchSEARCH

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

June 15, 2026
Gas pumps.

Concern over gas prices showed the greatest rise at 71%, up 45% year-over-year, and respondents cited gas as the least affordable spending category at 54%.  

Credit:

Canva /Atlas Studio

1 min to read


Consumer financial pessimism is surprisingly a little lower than it was last year, according to TransUnion's second-quarter Consumer Pulse study, and younger generations are the most optimistic.  

Based on a survey of nearly 3,000 U.S. adults, 55% of consumers are optimistic about their household finances over the next 12 months, which is unchanged from last year, and pessimism declined four percentage points to 23%.  

Ad Loading...

“Affordability has become the defining issue shaping consumer finances today, yet consumers remain remarkably resilient,” said Charlie Wise, head of global research and consulting at TransUnion.  

Inflation was ranked as the top financial concern by 83% of consumers, followed by recession fears as second and interest rates and housing prices tying for third.  

Amid current geopolitical tensions, concern over gas prices showed the greatest rise at 71%, up 45% year-over-year. And respondents cited gas as the least affordable spending category at 54%.  

But views on affordability vary across generations. Generation X consumers recorded feeling affordability pressures the most, while millennials and generation Z reported higher levels of affordability for most spending categories.

Overall, millennials and generation Z were the most optimistic about their future finances, while the baby boomer generation remained the most pessimistic.  


Originally posted on F&I and Showroom

More Industry

Two dodge cars outside of dealership.
Industryby Lauren LawrenceSeptember 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industryby Lauren LawrenceSeptember 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Ad Loading...
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Ad Loading...
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Ad Loading...