agent Entrepreneur logo
MenuMENU
SearchSEARCH

U.S. Car Sales Up in April

May 5, 2010
3 min to read


Boosted by a rebounding economy, U.S. auto sales jumped 20 percent in April as several car makers, including hard-hit Chrysler Group LLC, posted sizable gains, The Wall Street Journal reported. Automakers sold 982,131 vehicles last month, according to Autodata Corp., up from the depressed level of 819,540 in April a year ago, when the U.S. was sliding deeper into recession and General Motors Co. and Chrysler were heading toward bankruptcy filings. Chrysler, Ford Motor Co. and Toyota Motor Corp. all reported increases of about 25 percent. GM's growth was limited to 7.2 percent because it its phasing out four brands under its restructuring, but the four brands it is keeping—Chevrolet, Cadillac, Buick and GMC—saw sales rise 20 percent. Ford economist Emily Kolinski Morris said the recent growth in U.S. gross domestic product—it rose 3.2 percent in the first quarter—is supporting a recovery in car sales. Ford is forecasting that 2010 sales industrywide will rise to 11.5 million to 12.5 million vehicles, up considerably from last year's 10.4 million. Autodata said the annualized sales pace in April was about 11.21 million vehicles, slower than the rate of 11.78 million in March, but a clear step up from the year-ago figure of 9.23 million. The month-over-month drop in the sales pace reflects the weakening impact of buyer incentives over time, said Jessica Caldwell, an analyst at Edmunds.com, an automotive website. In March, Toyota boosted incentives to halt a sales slide caused by its recalls and quality crisis. Other car makers did the same and a surge of buyers came into the market. But in April, "there weren't as many deal-seekers," Caldwell said. "A lot of the people who were looking for deals have already bought." April also is income-tax time, which tends to keep some shoppers away, she added. In April, Ford's light-vehicle sales rose 24.9 percent to 167,283. The total includes sales of 4,546 vehicles by Volvo, which Ford is in the process of selling. Ford was boosted by a 42 percent increase in sales of its F-150 pickup trucks, to a total of 40,946 in April. That's a good sign for the economy—pickup sales are closely tied to the housing industry since the trucks are favorites of contractors and builders. Toyota's sales grew at almost the same pace as Ford's, rising 24.4 percent to 157,439 vehicles from a year earlier. Toyota said it is extending its U.S. incentive program for a third month as it uses zero-percent financing and free maintenance to spark demand. Toyota's luxury Lexus brand also is offering cheap lease and financing for the first time. GM sold 183,614 light vehicles, up 7.2 percent, with its four core brands generating almost all of the total. The brands it is phasing out or selling—Pontiac, Saturn, Hummer and Saab—accounted for 906 sales, a huge drop from their year-ago total of 20,010. Chrysler, meanwhile, finally started keeping pace with the rest of the industry. Its April sales rose 24.8 percent to 95,703 vehicles. In previous month its sales declined or grew at lower rates than other auto makers. The company declined to say what percentage of sales went to fleet customers such as rental companies. In some past months 40 percent to 50 percent of its sales went to fleets. Fleet sales usually have lower profit margins than sales to individual customers. Most rental cars also eventually come back onto the market as used vehicles, which can undermine prices of new models. Chrysler's minivan sales jumped and sales of the Chrysler Sebring and Dodge Avenger, sedans favored by rental fleets, rose three-fold and four-fold, respectively. Among other makers, Hyundai Motor Co. said its U.S. sales rose 30 percent to 44,023 vehicles, Nissan Motor Co.'s were up 35.1 percent to 63,769, and Honda Motor Co. saw a rise of 12.5 percent, to 113,697.

More Industry

Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...