agent Entrepreneur logo
MenuMENU
SearchSEARCH

Toyota's 'Small Glitch' is Now an Escalating Emergency

February 1, 2010
2 min to read


TOKYO - Long before the high-profile deaths, the lawsuits, the record recalls and the government reprimands, engineers at Toyota Motor Corp. began noticing red flags, reported Automotive News.

What they were on to eventually would explode into the company's worst-ever quality crisis.

Ad Loading...

It was March 2007, and engineers were getting strange reports about the pedals in Toyota Tundra pickups. Sometimes, the accelerator was slow to return to the idle position after being depressed.

They decided excess moisture caused swelling of the friction lever, a mechanism that controls the pedal's movement. Engineers changed the material and moved on.

In late 2008, more complaints came in -- this time from Europe.

Drivers of the Aygo and Yaris small cars, by then equipped with the new friction lever, said their pedals were sticking, too. Toyota lengthened the lever and changed material again.

In each case, Toyota wrote off the problem as a rare one-off or a driveability, not safety, glitch.

Ad Loading...

But that assessment changed last fall, when more cases popped up in the United States and Canada. It took from October 2009 to Jan. 21 -- nearly four months -- for the world's biggest automaker to pinpoint the same problem and recall 2.3 million possibly defective vehicles.

As chronicled in Toyota's Jan. 21 Defect Information Report to the National Highway Traffic Safety Administration, the buildup to the pedal recall was years in the making.

Safety experts say Toyota had ample opportunity to act sooner.

"They let this thing go way out of control and didn't deal with it early like they could have," Sean Kane, president of Safety Research & Strategies Inc., a consumer advocacy group and auto safety consultancy in Rehoboth, Mass., told Automotive News.

In many cases, it will be a jury deciding whether Toyota failed to act.

Ad Loading...

The company is besieged by lawsuits brought by people saying they were injured -- or had relatives killed -- in a runaway Toyota Motor vehicle. Key to the cases will be what Toyota knew and when.

One case was filed Jan. 22 by Los Angeles attorney Michael Kelly. He accuses Toyota of trotting out floor mat and pedal recalls to cover up deeper problems with its electronic throttle control system.

"First they said aftermarket carpets were causing the pedal to stick. Then they said it could occur with Toyota carpets. Now they're saying they want to change the gas pedal," Kelly told Automotive News. "The bottom line is when you step on the brake, it should stop."

More Industry

Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...