agent Entrepreneur logo
MenuMENU
SearchSEARCH

Sales Expected to be Sluggish as Recovery Lags, Analysts Say

August 30, 2010
2 min to read


DETROIT - The U.S. auto industry felt like it dodged a bullet in July when retail sales to consumers held up and confounded forecasts for a drop, but then August came and that sense of relief went out the window, Reuters reported.


With a still-critical last weekend of sales left that could change the outlook, August U.S. auto sales are expected to offer more evidence of a slower-than-expected industry recovery as General Motors Co. prepares its IPO.

Ad Loading...


Sales have risen from the worst depths of the downturn last year, but how much farther the rebound goes and how long that will take depends in large part on a strengthening in the economy that would boost consumer confidence and employment.


"We are crawling around," Jesse Toprak, an analyst at industry-tracking Web site TrueCar.com, said Friday. "It feels like we got a dead car to jump-start but we just can't get it to go over 20 miles an hour."


U.S. economic growth was revised down to a 1.6 percent annual rate in the second quarter, pointing to an even softer third quarter, but analysts so far do not expect the economy to slide back into recession.


TrueCar predicts U.S. auto sales to be down 3 percent in August from July and nearly 20 percent from a year earlier when government "cash for clunkers" incentives drove demand. The annualized rate is expected to be about flat from July.


Edmunds.com expects Chrysler to report a 6.4 percent sales gain in August from July and Honda Motor Co. a 3.4 percent gain from last month.

Ad Loading...


Edmunds expects GM sales to be down 5.8 percent in August from July, Ford Motor Co. down 3.2 percent, Toyota Motor Corp. down 4.6 percent and Nissan Motor Co. down 6.6 percent.


Analysts surveyed by Reuters forecast an average annualized sales rate of 11.6 million vehicles in August, with a range of 10.9 million to 11.9 million vehicles. That would be a slight increase from the 11.5 million unit rate in July.

More Industry

Hyundai logo and 40 Years in America in front of a starry background
Industryby Lauren LawrenceMarch 5, 2026

Hyundai Celebrates U.S. Milestone

The South Korean automaker said it supports 570,000 jobs in the U.S. with a planned investment of $26 billion between 2025 and 2028, according to President and CEO José Muñoz.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Ad Loading...
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →