Prime Automotive Group and Safe-Guard Products International Partnership Brings a Complete Protection Solution to Prime Dealers
Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
ATLANTA – Prime Automotive Group announced a new partnership with Safe-Guard Products International, LLC, a leading provider of third-party private label protection products for the automotive, RV, marine and powersports industries. Beginning August 12, Prime Automotive Group now provides a complete F&I product solution to Prime dealers under the Prime Automotive Protect brand along with Original Equipment Manufacturer (OEM) branded products. The Prime Automotive Protect brand includes a full suite of thirteen fully branded protection products, as well as a dedicated sales team, dealer business tools and technology integrations, and complimentary dealer training and sales and marketing content.
We pride ourselves on a strong connection between our dealers and the manufacturers and having Safe-Guard as our partner provides us with the powerful combination of the Prime Automotive Protect brand plus the OEM brand in applicable stores.
“Our partnership with Safe-Guard is a significant collaboration which will help strengthen the F&I business for our dealers,” said Pete Lebish, COO, Prime Automotive Group. “We pride ourselves on a strong connection between our dealers and the manufacturers and having Safe-Guard as our partner provides us with the powerful combination of the Prime Automotive Protect brand plus the OEM brand in applicable stores. This is a win-win for everyone.”
Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
“Safe-Guard is excited to support Prime Automotive dealers with our complete solution,” said Tony Catania chief revenue officer of Safe-Guard. “Our unique combination of the private labeled solution for Prime Automotive plus Safe-Guard’s management of more OEM protection product programs than any other provider allows us to deliver a one-stop resource for Prime dealers. We look forward to helping drive business and customer retention for Prime Automotive dealers.”
Based in Atlanta, Ga., Safe-Guard Products manages protection product programs for over 50 strategic partners across the U.S. and Canada, offering a full suite of protection products and dealer business solutions in the automotive, RV, marine, and powersport industries. More than 13 million consumers are protected under contracts by Safe-Guard.
Originally posted on F&I and Showroom
More F&I
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
Ensure Your Clients Are Sure About Reinsurance
Industry experts recently broke down the complicated profit center at Agent Summit. Learn what’s relevant and what’s new to share with your dealers.
Read More →
Car Loans More Plentiful
May access opens up, as risk segments figured largely in the increased availability, Cox Automotive reported.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
New-Vehicle Financing Hits Record
Consumers are seeking ways to make financing new-vehicle purchases manageable, from extended loan terms to smaller down payments, according to Edmunds.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
Lease Buyouts Deemed Favorable
Better financing conditions and the potential to save money on monthly payments could drive more consumers to buy out their vehicle leases instead of opting for a new lease payment.
Read More →
Streamlining Financial Services Managers' Workflows
Managing a deal from submission to funding works best from a mix of efficient transactional methods and a customer-focused approach.
Read More →
Auto Finance Data Show Opportunities and Risks
The share of subprime, longest loan terms grow in Q4 as consumers take on more debt over longer terms to afford higher vehicle prices, Experian research finds.
Read More →