Penske, Daimler End Smart-Minicar Deal
DETROIT - Penske Automotive Group Inc. plans to end its agreement to act as the distributor for SmartUSA minicars, giving the responsibility back to Daimler AG of Germany, the companies said Monday.
Penske told owners of Smart franchises that they would no longer sell the Smart ForTwo minicar and that the inventory would be redistributed to Daimler, said Mickey Anderson, president of Performance Automotive Group in Omaha, Neb, reported The Wall Street Journal.
"They are pulling the plug," said Mr. Anderson, who owns the only Smart franchise in Nebraska. Mr. Anderson said that 77 Smart franchises existed at the agreement's height, but he added that there might be fewer today.
Daimler unit Mercedes-Benz USA is negotiating with Penske on the transition of sales and service and expects the process to be complete by the end of June.
"We are very excited about working toward integration of Smart into the MBUSA organization, and look forward to working with our dealer partners to exceed customer expectations for this unique vehicle," Ernst Lieb, president of the U.S. sales operation, said in a written statement. "The addition of Smart, combined with our Autohaus dealer initiative, will help us build upon the tremendous momentum the Mercedes-Benz brand had achieved here in the U.S."
Penske, which operates 173 franchises in 17 states and 152 others outside the U.S., began selling the Smart ForTwo in January 2008. The car enjoyed a sales surge when gasoline prices climbed to $4 a gallon. Sales totaled 24,622 cars in 2008.
But when gas prices slumped, so did Smart's sales. U.S. consumers bought 5,927 Smarts in 2010, down almost 60 percent from 14,595 in 2009.
Tony Pordon, spokesman for Penske Automotive Group, said the move was driven by a change in organizational structure in Germany for the Smart brand, not by declining sales.
Smart must terminate all of its dealership agreements, but about two-thirds of Smart dealers are also Mercedes-Benz dealers, Mr. Pordon said.
Former General Motors Co. executive Jill Lajdziak, who ran the Saturn brand, was hired to help increase sales, and Penske later reached a nonbinding agreement with Nissan Motor Co. to sell a Nissan-made small car in the U.S. market under the Smart brand name. Nissan was expected to assemble the vehicle for Penske at a plant in Mexico. That deal, according to a dealer briefed on the situation, is now dead.
The confusion within the Smart ranks could help Chrysler Group LLC dealers, which are beginning to introduce the new Fiat 500 subcompact car, which was seen as a competitor to both Smart and BMW AG's Mini Cooper. The Fiat arrives in showrooms in late February.
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →