agent Entrepreneur logo
MenuMENU
SearchSEARCH

Penske, Daimler End Smart-Minicar Deal

February 15, 2011
2 min to read


DETROIT - Penske Automotive Group Inc. plans to end its agreement to act as the distributor for SmartUSA minicars, giving the responsibility back to Daimler AG of Germany, the companies said Monday.


Penske told owners of Smart franchises that they would no longer sell the Smart ForTwo minicar and that the inventory would be redistributed to Daimler, said Mickey Anderson, president of Performance Automotive Group in Omaha, Neb, reported The Wall Street Journal.

Ad Loading...


"They are pulling the plug," said Mr. Anderson, who owns the only Smart franchise in Nebraska. Mr. Anderson said that 77 Smart franchises existed at the agreement's height, but he added that there might be fewer today.


Daimler unit Mercedes-Benz USA is negotiating with Penske on the transition of sales and service and expects the process to be complete by the end of June.


"We are very excited about working toward integration of Smart into the MBUSA organization, and look forward to working with our dealer partners to exceed customer expectations for this unique vehicle," Ernst Lieb, president of the U.S. sales operation, said in a written statement. "The addition of Smart, combined with our Autohaus dealer initiative, will help us build upon the tremendous momentum the Mercedes-Benz brand had achieved here in the U.S."


Penske, which operates 173 franchises in 17 states and 152 others outside the U.S., began selling the Smart ForTwo in January 2008. The car enjoyed a sales surge when gasoline prices climbed to $4 a gallon. Sales totaled 24,622 cars in 2008.


But when gas prices slumped, so did Smart's sales. U.S. consumers bought 5,927 Smarts in 2010, down almost 60 percent from 14,595 in 2009.

Ad Loading...


Tony Pordon, spokesman for Penske Automotive Group, said the move was driven by a change in organizational structure in Germany for the Smart brand, not by declining sales.


Smart must terminate all of its dealership agreements, but about two-thirds of Smart dealers are also Mercedes-Benz dealers, Mr. Pordon said.


Former General Motors Co. executive Jill Lajdziak, who ran the Saturn brand, was hired to help increase sales, and Penske later reached a nonbinding agreement with Nissan Motor Co. to sell a Nissan-made small car in the U.S. market under the Smart brand name. Nissan was expected to assemble the vehicle for Penske at a plant in Mexico. That deal, according to a dealer briefed on the situation, is now dead.


The confusion within the Smart ranks could help Chrysler Group LLC dealers, which are beginning to introduce the new Fiat 500 subcompact car, which was seen as a competitor to both Smart and BMW AG's Mini Cooper. The Fiat arrives in showrooms in late February.

More Industry

Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ad Loading...
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Ad Loading...
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industry•by Lauren Lawrence•August 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...