agent Entrepreneur logo
MenuMENU
SearchSEARCH

Pedestrian Deaths Down

2024 decline second straight year, but fatalities still up dramatically, particularly when larger vehicles are involved.

July 18, 2025
Pedestrian Deaths Down

Pedestrian deaths are growing significantly faster than overall traffic fatalities, spiking 80% from 2009 to 2023 as overall traffic deaths increased just 13%.

Credit:

Pexels/Vinta Supply Co-NYC

2 min to read


U.S. pedestrian deaths fell for a second straight year last year but were still up substantially from the last decade.

The Governors Highway Safety Association data shows fatalities fell 4% to more than 7,100, which is still enough people to fill 31 Boeing 737s, it said in a grim analogy that illuminates the still tragically high toll.

Ad Loading...

Despite two years of decreases, pedestrian deaths were up 19% from 2016 and hit a 40-year high in 2022, said the group, which plans a July 31 webinar on steps State Highway Safety Offices are taking to stem such fatalities.

“The second straight year of fewer pedestrian deaths is a step in the right direction, but much more must be done to protect people walking,” said GHSA CEO Jonathan Adkins. “Now is the time to double down on what works – more and better infrastructure, enforcement to deter dangerous driving behaviors, engaged and informed communities, and vehicles designed to protect people on foot.”

The group also examined a 2023 National Highway Traffic Safety Administration report that shows pedestrian deaths are growing significantly faster than overall traffic fatalities, spiking 80% from 2009 to 2023 as overall traffic deaths increased just 13%.

Pedestrians killed by light trucks, a category that includes SUVs and vans, made up 54% of all 2023 pedestrian fatalities involving a known vehicle type – a quarter of pedestrian deaths are hit-and-run crashes – compared to 37% hit by passenger cars.

DIG DEEPER: Multiple Auto Brands Snag Safety Awards

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...