agent Entrepreneur logo
MenuMENU
SearchSEARCH

Group Calls for Better Vehicle, Road Design for Safety

IIHS says today’s proliferation of larger vehicles can present more danger for pedestrians, cyclists.

June 20, 2024
Group Calls for Better Vehicle, Road Design for Safety

The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do happen.

Credit:

Pexels/Brett Sayles

2 min to read


A traffic safety group called for automakers and road planners to make conditions safer for pedestrians and cyclists.

Both vehicle and road design are major factors in nonmotorists’ safety, said the Insurance Institute for Highway Safety in an article posted on its website.

Ad Loading...

“Design that accounts for human vulnerabilities and can accommodate mistakes made by drivers and other road users is the backbone of a safe system,” said IIHS Senior Vice President, Research, Jessica Cicchino in the post.

The piece says research shows larger vehicles, including SUVs, pickup trucks and light vans, are more likely to kill or seriously injure pedestrians and cyclists in a crash than are smaller vehicles like sedans. That difference is more relevant today because SUVs and trucks make up a much bigger share of vehicles sold than in the past. SUVs alone represented 36% of registered vehicles last year compared to 24% 10 years earlier, IIHS said.

The nonprofit insurance industry group said size and shape contribute to the heightened danger for nonmotorists in crashes with the larger vehicles. Visibility constraints are another possible factor.

The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do occur, the group said.

Meanwhile, IIHS is calling for road engineers to tweak their designs to reduce speed and otherwise make conditions safer for nonmotorists.

Ad Loading...

Originally posted on Auto Dealer Today

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...