MyStar Releases New Product Brochure
Dallas, TX - MyStar Personal Assistant released a new 8-page brochure promoting the company’s branded personal assistance program. The brochure includes information on how the assistance service is helping major automotive dealerships attract car buyers and increase customer satisfaction throughout the United States and Canada.
“In today’s economy, dealerships need an edge in the competitive automotive market,” explained Ken Ferguson, president, MyStar. “Our proven program is giving them that edge, because MyStar’s personal assistance service is a very powerful customer incentive.”
With MyStar’s program, dealerships can give car buyers 24/7 cell phone access to a live personal assistance and concierge service branded in the dealership’s name. According to MyStar, offering its assistance service with the purchase of every vehicle helps dealerships distinguish themselves from competitors and helps close sales. Not just car sales, but also F&I and other products and services.
New car owners can access the service by cell phone any time in and out of the car to get answers on any topic, or have tasks performed for them. When customers dial their dedicated toll-free number, a friendly assistant welcomes them by name and delivers the dealership's customized greeting. At the end of the call, customers hear the dealership's name again with a tagline, slogan and service special. MyStar helps build long-lasting customer satisfaction by keeping the dealership’s name in front of customers long after they purchase a car.
“The service is simple to issue, and there are no up-front costs, inventory or equipment to install,” added Ferguson. “The program also includes unlimited texting and emails, so dealers can send regular promotions and service reminders to customers at no additional cost. Best of all, we do all the work while dealers get all the credit and customer satisfaction.”
More Industry

Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →