Mazda Warns of Leaner Times as It Reports Strong Q2
Expects weakened U.S. market in the spring.

Mazda reported its fiscal Q2 profit ballooned year-over-year to $516.9 million.
IMAGE: Mazda
Mazda leaders, considering the economic picture in the Japanese carmaker’s biggest market, said as they announced financial results Thursday that demand in the U.S. could wane in the spring along with what they expect to be a weakened American economy.
Rising interest rates and prices could slow what’s now strong U.S. demand for its models, said Senior Managing Executive Officer Yasuhiro Aoyama, who expressed concern that car buyers will shift to buying less expensive vehicles.
Aoyama said the carmaker would adjust its output plans accordingly if reality bears out that projection, producing models that prove popular amidst less rosy conditions.
Meanwhile, Mazda reported that its fiscal second-quarter profit ballooned from $94.1 million a year earlier to $516.9 million as wholesale shipments rose 29% to 284,000.
READ MORE: Car Sales Up at Multiple Brands as Honda Continues Skid
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →