Lutz May Return to GM As Adviser
General Motors Co. has been in talks with former product chief Robert Lutz about bringing him back as a paid consultant, The Detroit News has learned.
The details were unclear Tuesday, but the 79-year-old Lutz continues to have a close relationship with GM, and the two have been in discussions about formalizing an advisory role, according to sources familiar with the discussions.
Lutz retired from GM last May after a storied, 47-year career in the auto industry, but he remains in contact with many of GM's senior executives and speaks frequently with CEO Daniel Akerson, reported The Detroit News.
Lutz, reached by phone Tuesday, said a formal offer hasn't been made.
"I have the utmost respect for the GM management," he said. "If they want me to come in as a consultant, I'd be very happy to consider it."
GM Vice Chairman Stephen Girsky, speaking to investors in New York City Tuesday, said they call on Lutz "every now and then," but downplayed the company's need for more "car guys."
GM officials declined to comment further on what they described as speculation about Lutz's return.
It wouldn't be the first time GM has brought back a senior executive as a consultant. Former GM CEO Fritz Henderson worked as a consultant to the company after leaving in 2009. He has since left GM.
Lutz, who recently finished a memoir of his career, is a legendary figure in the industry and largely credited for engineering a design renaissance at GM.
He has held senior positions at each of Detroit's Big Three automakers and overseen some of the industry's most daring designs in recent years, from the Dodge Viper to the Chevrolet Volt extended-range electric car.
In November, Lutz was recognized at the official production launch of the Volt at GM's Detroit-Hamtramck plant.
He also appeared at the North American International Auto Show in Detroit, raising speculation he might make a comeback.
GM has undertaken a number of significant changes in its executive ranks in recent weeks.
Last month, GM shook up its top executive ranks, moving Tom Stephens, from product chief to head of global chief technology, a new position. The company appointed electrical engineer Mary Barra, 49, replaced Stephens. Barra, a 30-year GM veteran who had headed its global human resources, is overseeing the design and development of GM's global lineup.
She has a strong engineering and manufacturing background, but her resume is light on product design experience, some industry analysts say.
More Industry

Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →