Harald Henn Appointed Vice President & CFO For Mercedes-Benz USA
Montvale, N.J. - Mercedes-Benz USA (MBUSA) appointed Harald Henn vice president & CFO, effective immediately. Henn replaces Herbert Werner who left the company to serve as vice president & CFO for Daimler in South Africa.
In his new role, Henn leads finance and operations for the company, reporting directly to president and CEO, Steve Cannon. Specific responsibilities include overseeing finance & controlling, risk management, treasury, payroll, procurement, information technology, taxes and facility management.
A 20-year employee of the Daimler AG family, Henn has extensive international business experience in various leadership positions with a financial focus across the globe. His most recent post was vice president & CFO for Mercedes-Benz Japan, where he helped contribute to strong sales and profitability increases despite the challenges following the tsunami disaster.
Henn began his career with Daimler at the world headquarters in 1991 and five years later, he joined MBUSA for the first time as manager of sales and profit planning. In 1999, Henn was appointed deputy project director & controller for the SLR development program with McLaren in the United Kingdom before he became vice president & CFO for Mercedes-Benz Canada in 2004. Three years later, Harald moved to Michigan where he helped to build the new Daimler Financial Services Company in the United States as vice president of finance for Latin America. In 2009, he transferred back to Daimler's world headquarters in Stuttgart and served as the director of program management for finance excellence.
Originally from Heilbronn, Germany, Henn studied at the University of Stuttgart where he received a bachelor's degree in economics and mechanical engineering, a master's degree in business management and automotive engineering, and in 1998, earned a doctorate in economics. He currently resides in Westwood, NJ with his wife, Leslie, and their two children.
More Industry

Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →