agent Entrepreneur logo
MenuMENU
SearchSEARCH

Norway Auto Sales Almost Entirely Electric

Tesla is the No. 1 selling car brand in the Nordic country and dominates its EV market with a 19% market share. The Model Y is the top-selling vehicle, setting the record for single-car model registrations last year.

January 8, 2026
Aerial picture of Norway with Tesla logo in top right corner

Norway reached the goal that was set 10 years ago for new-car sales to be emission-free.

Credit:

Canva

2 min to read


 

Norway has set a new record in electric-vehicle adoption. According to the Norwegian Road Traffic Information Council, or OFV, 96% of new-car sales there last year were electric passenger cars. 

"2025 has been a very special car year. We see the effect of long-term and targeted electric car policy, and how specific tax decisions have an immediate impact on the market,” said Geir Inge Stokke, director of the transportation interest group.

Ad Loading...

Norway was already the world's EV adoption leader, but the new level puts it well beyond other countries on automotive electrification. The milestone means the country has nearly reached the goal that Norwegian politicians set 10 years ago for all new passenger car and light van sales to be emissions-free. The OFV, though, still isn't entirely satisfied.

"We should be proud that Norway has reached the fairly ambitious zero-emission target for new car sales," Stokke said. "At the same time, it is important to remember that around two out of three passenger cars on the road still run on fossil fuels, in addition to the fact that there are regional differences in new car sales. So even though this is an important milestone, we must continue the work towards an emission-free vehicle fleet." 

One brand once again dominated Norway’s EV market: U.S.-based Tesla. Despite the automaker’s decline in global sales last year, it set Norwegian records. Almost one in five new cars sold in Norway were Teslas, for a market share of 19%. At the end of November, the brand had passed a previous annual record for one car brand in Norway with over 34,000 new Tesla passenger cars registered. The Model Y set a new annual record with more than 27,000 first-time registrations, the highest number ever for a single car model in a single year in the country.

"To take almost 20 percent market share in a year with record-high new car sales is in itself sensational. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla's impact in the Norwegian market," Stokke said.

Norway broke its previous record for annual new passenger car registrations in 2025 with over 179,000 registered. December alone saw a 158% year-over-year increase with over 35,000 new passenger cars registered. 

More Industry

row of cars, used vehicle demand spikes, chart showing data spike, F&I and Showroom logo
Showroomby Lauren LawrenceMarch 11, 2026

Used Market Gains Speed

New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.

Read More →
Three people's hands on desk as one signs a document
Auto Financeby Hannah MitchellMarch 11, 2026

At-Risk Auto Borrowers Drive Looser Credit Access

Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.

Read More →
Graphic showing used-vehicle days to turn rate
Showroomby StaffMarch 10, 2026

Black Book: Weekly Market Update

Both vehicle values and conversion rates sped up last week as two segments outperformed in the pre-spring burst of buying.

Read More →
Ad Loading...
Photo of Chevrolet Bolt on a beach
Showroomby Hannah MitchellMarch 9, 2026

Economical Electric

GM says it sells the cheapest electric vehicle in the U.S. market. It explains how it made improvements to the entry-level EV while keeping its price down.

Read More →
Hyundai logo and 40 Years in America in front of a starry background
Industryby Lauren LawrenceMarch 5, 2026

Hyundai Celebrates U.S. Milestone

The South Korean automaker said it supports 570,000 jobs in the U.S. with a planned investment of $26 billion between 2025 and 2028, according to President and CEO José Muñoz.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
Ad Loading...
F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →