Class Action Suit Filed in Tires for Life Debacle
DALLAS — When Millennium Protection Group Inc. founder Wilbur “Tray” Harrison Jr. launched the Tires for Life tire replacement program in 2005, few dealers who signed up to sell the policies could have guessed that claims would be paid from a Texas checking account and the company would land in bankruptcy court.
Four years later, the company is defunct and a Collins County, Texas, grand jury has indicted Harrison on charges of felony aggravated perjury. Harrison’s trial is set to begin in March of next year. Meanwhile, dealers in nine states are left holding the bag for unreimbursed claims.
Last month, customers in Maryland filed a class action lawsuit against 12 dealers who sold Tires for Life policies in their state. According to court papers, the program was sold for between $1,500 and $2,500 at a cost to the dealer of $700 to $1,200. The selling point for customers was a brand new set of tires every 35,000 miles, among other benefits, for as long as they owned the vehicle.
The terms of the contracts held Millennium solely responsible for paying claims, but customers now are demanding restitution from their dealers. In a prepared statement, attorneys with Annapolis, Md.-based Mason, Cawood & Hobbs P.A. said that dealers who sold Tires for Life should be made to honor the claims.
“The Defendants had a contractual and legal obligation to honor the mechanical repair contract they sold to plaintiff and class members,” the firm stated. “... despite the clear and unambiguous language in defendants’ advertised offerings and representations, plaintiff and class members actually received less than advertised and agreed-upon goods, parts, services and benefits from the Tires for Life Program. Instead, much to the plaintiff’s dismay and class members, the defendants have wrongfully refused to continue to service and honor the Tires for Life Program.”
Dealers learned the program was uninsured in April, when Millennium filed for Chapter 7 protection in Dallas. Harrison declared $543,000 in liabilities against zero assets, despite the fact that the company listed profits of more than $4.3 million in 2008 and $3.4 million the year before.
More Industry

Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →