agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW Surges Past Mercedes

May 5, 2011
3 min to read


Bayerische Motoren Werke AG's namesake brand outsold Daimler AG's Mercedes-Benz in April to be the month's top-selling luxury brand in the U.S. and to take the lead for the year by just 29 vehicles.


BMW's U.S. deliveries, boosted by sales of the new 5 Series sedan and X3 sport-utility vehicle, rose 8.9 percent to 18,801 compared to the same month last year, the Munich-based automaker said. Deliveries for the first four months of the year rose to 71,417 vehicles, to lead Mercedes' 71,388 sales and the 64,932 deliveries by Toyota Motor Corp.'s Lexus, reported The Detroit News.

Ad Loading...


"It's going to be more or less the same for the rest of the year, a horse race," said Jesse Toprak, an industry analyst with TrueCar.com, a website that tracks auto sales trends. "It's going to be a photo finish."


Lexus has been the top-selling luxury auto brand in the U.S. on an annual basis for the past 11 years. Its lead over BMW narrowed to 9,216 last year, less than half the 19,473 gap in 2009. Mercedes finished in third place last year.


Mark Templin, head of U.S. Lexus sales, last month said the brand doesn't expect to retain its volume lead in the U.S. this year because of supply disruptions following the March 11 earthquake. All but one Lexus model is made only in Japan.


U.S. sales of BMW's 5 Series rose 77 percent last month and the X3 more than tripled its deliveries, the company said.


U.S. dealers sold 18,042 Mercedes-Benz cars and SUVs last month, 2.3 percent more than a year earlier, Daimler said.

Ad Loading...


Lexus sales last month slipped 4.3 percent to 17,576, the company said. While Lexus has stumbled, German luxury makers also are benefiting from improved credit markets that make it less expensive to offer low lease payments, Toprak said.


Ernst Lieb, head of Mercedes' U.S. unit, said the race to be the year's top-selling luxury carmaker in the U.S. isn't his sole mission.


"My instructions are to find a balance between market share and profitability," Lieb said in an interview last month at the New York auto show.


BMW's goal is to be the No. 1 German brand, said Jim O'Donnell, head of the company's U.S. sales operations.


"We've got more new product coming," he said at the New York show. "I think we will outsell them this year."

Ad Loading...


Among the American carmakers, sales for GM's Cadillac luxury division rose 16 percent to 13,127 last month, as CTS sales rose 29 percent aided by the new coupe version.


Ford Motor Co. sold 7,236 Lincoln luxury vehicles in April, 43 fewer than a year earlier, according to a statement from the Dearborn-based automaker.


Industrywide U.S. auto sales may have exceeded a 13 million vehicle seasonally adjusted annual pace for the third straight month.

More Industry

Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Ad Loading...
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Ad Loading...
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
A fan of $100 bills sitting on a white envelope
Industryby Hannah MitchellAugust 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Industryby Lauren LawrenceAugust 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Ad Loading...