agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW Raises Prices on Redesigned 3 Series By Less Than 1 Percent

November 23, 2011
2 min to read


BMW of North America will raise prices by less than 1 percent on its top-selling car, the 3-series sedan, when a redesigned version goes on sale in February.


The 2012 328i sedan will start at $35,795, up $320 from the model it replaces, and the 335i will go up $370 to $43,295, the automaker said today. Both prices include an $895 destination charge, reported Automotive News.

Ad Loading...


BMW said the cars will have more equipment than the models they replace, including a 6.5-inch central display with its traditional iDrive controller for audio, climate and other settings. The cars will also have a USB/iPod interface, an eight-speed automatic transmission, a start/stop function and brake-energy regeneration.


The redesigned versions may give the automaker a boost next year in what could be a bid to retain the title of top-selling luxury brand in the United States. Through October, BMW led Mercedes (excluding Sprinter vans) by about 7,000 sales and had more than a 45,000-unit lead over earthquake-hampered Lexus, the perennial No. 1.


Last year BMW sold 100,910 3-series cars in the United States, significantly beating the second-biggest seller in the compact luxury sedan segment, the Mercedes-Benz C class (58,785) and the Infiniti G (58,143). Through October, BMW sold 78,314 3-series cars.


The 328i sedan will have a new 2.0-liter twin-turbo four-cylinder engine, and the 335i will continue to feature BMW's twin-turbo 3.0-liter inline six-cylinder powerplant. Both engines are gasoline; a diesel will be added later.


For the first time, the 3 series will be offered in three trim and equipment levels: sport, luxury and modern.

Ad Loading...


The 2012 3-series sedan will make its U.S. debut at the Detroit auto show in January.

More Industry

Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Ad Loading...