agent Entrepreneur logo
MenuMENU
SearchSEARCH

It’s the Same, but Different

While we do not know what the political shift brought about by the last election cycle will do with any degree of certainty, the popular perception is that we can expect increased regulatory scrutiny.

by Robert J. Wilson, Esq.
March 25, 2021
It’s the Same, but Different

While we do not know what the political shift brought about by the last election cycle will do with any degree of certainty, the popular perception is that we can expect increased regulatory scrutiny.

IMAGE: Kanawatvector via GettyImages.com

4 min to read


Many of us are suffering from “new normal” fatigue. As we struggle to understand all the new challenges, some describe the new normal as the same but different. We are tired of the changes forced on us by the pandemic and other events, but in the compliance world, the standards have remained constant. While we do not know what the political shift brought about by the last election cycle will do with any degree of certainty, the popular perception is that we can look forward to increased regulatory scrutiny. With that in mind, this is a good time to revisit the Safeguards Rule.

As the COVID pandemic pushes retailing into the digital realm, and more and more NPI is pushed into the cloud, what steps has your business taken to safeguard this valuable information?

Ad Loading...

By way of summary, the Safeguards Rule requires you to protect the security, confidentiality, and integrity of customer information through implementing an information security program (ISP), which contains administrative, technical, and safeguard components. In addition, an employee is to be designated to coordinate the ISP; reasonably foreseeable internal and external risks are to be identified and the sufficiency of safeguards are to be assessed; safeguards are to be designed and implemented to address identified risks; regular testing and monitoring of the safeguard’s key controls, systems and procedures is to be done; reasonable steps are to be taken in selecting vendors who maintain appropriate safeguards; vendors are to be contractually required to implement appropriate safeguards; and the ISP is to be evaluated and adjusted in light of monitoring and testing.

Holding a party responsible for the actions of its vendor was the cornerstone of a recent FTC action. In 2020, the FTC brought an enforcement action against Ascension Data & Analytics, LLC (Ascension). Ascension was a data analytics company that obtained mortgage loan information including names, dates of birth, social security numbers, drivers’ license numbers, credit files, and tax returns (collectively non-public personally identifiable financial information or NPI) for 60,593 customers. Ascension outsourced scanning of the NPI to a third-party vendor named PairPrep, Inc. PairPrep stored the NPI on a cloud-based server; however, it misconfigured both the server and storage location so that the NPI was not protected at all. No password was required to access the information, all that was needed to access the NPI was the internet address and storage location. The NPI of the 60,593 customers was stored on this unsecured cloud-based server for more than a year before the lack of security was discovered.

Surprisingly, Ascension did have a policy regarding its vendors and was required to vet the security measures of its vendors; however, it did nothing to assess PairPrep’s security measures. In the proposed Consent Order with the FTC, Ascension neither admits nor denies any of the FTC claims; however, there are some lessons worth noting. The Consent Order required, among other things, that Ascension obtain written documentation of vendors information security policies and practices; provide a written description of safeguards in place to protect NPI; provide written yearly updates; and have a third party perform yearly vulnerability scanning and penetration testing of the vendor, which may not rely solely on assertions or attestations by management. The Consent Order required 10 years of assessments and certification directly to the FTC itself and required Ascension to provide a copy of the Consent Order for 20 years to all listed parties. Each violation of the Consent Order (e.g. failure to safeguard customer information) is subject to a penalty of up to $43,280.

The takeaway here is that it is certainly easier to avoid a mess than to clean up a mess. Had Ascension followed its own policy and vetted its vendor, it would not have had to address the FTC enforcement action, suffered damage to its reputation, and caused harm to more than 60,000 of its customers. As the COVID pandemic pushes retailing into the digital realm, and more and more NPI is pushed into the cloud, what steps has your business taken to safeguard this valuable information? More specifically, what steps have you taken to make sure your vendors are safeguarding this information? This case makes it clear that your vendor’s failures are your failures. Warren Buffet says that risk comes from not knowing what you are doing. We now know that risk also comes from not knowing what your vendors are doing. Managing that risk will continue to be a constant in the years ahead. Stay safe.

Content provided in this article is intended for informational purposes only and should not be construed as legal advice and should not be relied upon or acted upon without retaining counsel to provide specific legal advice based upon your particular situation, jurisdiction and circumstances. No duties are assumed, intended or created by this communication. No attorney-client relationship is being created by your review or use of this material.

Ad Loading...

© 2021 Robert J. Wilson, All Rights Reserved

Robert J. Wilson, Esquire (Bob) is a Philadelphia lawyer and is General Counsel for ARMD Resource Group, creator of the Virtual Compliance Manager® (“VCM”).

Subscribe to Our Newsletter

More Industry

Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Ad Loading...
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
A fan of $100 bills sitting on a white envelope
Industryby Hannah MitchellAugust 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Industryby Lauren LawrenceAugust 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of woman counting cash with a calculator sitting on a desk in front of her
Industryby Hannah MitchellJuly 30, 2026

Consumers Mixed on Economy, Finances

A July survey shows spotty sentiment of current and future conditions, in addition to demographic differences as overall opinion of present circumstances kept sliding.

Read More →
blue map of Europe with outline of an electric vehicle powertrain on top, Closing the Powertrain Gap, Agent Entrepreneur
Industryby Lauren LawrenceJuly 30, 2026

EVs Closing the European Gap

Electrified powertrains led June new-vehicle sales in Europe, reaching 26% of the market.

Read More →
Ad Loading...
a line of people sitting down with paperwork in their hands
Industryby Lauren LawrenceJuly 27, 2026

Early Intervention Saves Retention

Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.

Read More →
Ad Loading...