Unbelted Truck Occupants More Prone to Fatalities
20-year trend focuses awareness efforts on that segment of motorists.

Report shows thati in 2021, 60% of pickup truck drivers and 64% of pickup truck passengers who died in crashes weren’t wearing seat belts.
IMAGE: Pixabay/cfarnsworth
A study by the National Highway Traffic Safety Administration shows that for 20 years there have been more pickup truck occupant fatalities when the occupants weren’t wearing seat belts than with any other vehicle type.
The federal agency released the study as it launched its annual “Click It or Ticket” campaign to urge motorists to wear seat belts for safety.
Its Occupant Protection Traffic Safety report shows that in 2021, 60% of pickup truck drivers and 64% of pickup truck passengers who died in crashes weren’t wearing seat belts. The agency therefore focuses much of its seat belt awareness efforts on this group of motorists.
When it comes to passenger vehicles, occupant fatalities in crashes continue to increase, the NHTSA said. The number rose annually from 2018 to 2021, and in 2021, 45% of vehicle occupants killed in crashes weren’t belted at the time, for a total of 11,813 deaths.
The report shows a higher percentage of such deaths happen at night, with 57% of vehicle occupants who died in nighttime crashes in 2021 not belted, compared to 43% who died in daytime crashes.
“Putting on your seat belt only takes two seconds, but it can save your life,” said NHTSA Chief Counsel Carlson in a press release. “Your seat belt is your best protection against serious or fatal injuries in a crash – and wearing your seat belt is also the law in most states. Whether you’re in the front seat or the back, use your seat belt on every trip, every time.”
Originally posted on Auto Dealer Today
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →