UAW Pivots to Nonunionized Workers
Using new Big Three contract wins as a platform, union seeks to organize at at least 13 other automakers across the U.S.

Toyota is among what the UAW said is at least 13 nonunionized automakers it's targeting in its organizing campaign, despite recent wage hikes at the brands.
IMAGE: Toyota
The United Auto Workers, fresh from new contracts with the “Big Three” automakers operating in the U.S., is waging organizing campaigns at more than a dozen other brands.
In what it calls “an unprecedented move,” the union said thousands of workers at the companies are signing up to join on is website and conducting drives among coworkers. It said the nationwide effort covers almost 150,000 workers.
The automakers include Toyota, Hyundai and other manufacturers that have raised workers’ pay since UAW brokered contracts with Ford, General Motors and Stellantis last month that included 25% pay hikes.
UAW said in a press release that, “Many of the non-union automakers use a mix of full-time, temporary and contract employees to divide the workforce and depress wages.” It said that despite the recent pay increases, nonunion autoworkers “lag far behind UAW autoworkers in wages, benefits, and rights on the job.”
The union acknowledged its recent negotiating and organizing efforts are aggressive to maximize “a new era of working-class leverage and workplace organizing.”
Originally posted on Auto Dealer Today
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