UAW Pivots to Nonunionized Workers
Using new Big Three contract wins as a platform, union seeks to organize at at least 13 other automakers across the U.S.

Toyota is among what the UAW said is at least 13 nonunionized automakers it's targeting in its organizing campaign, despite recent wage hikes at the brands.
IMAGE: Toyota
The United Auto Workers, fresh from new contracts with the “Big Three” automakers operating in the U.S., is waging organizing campaigns at more than a dozen other brands.
In what it calls “an unprecedented move,” the union said thousands of workers at the companies are signing up to join on is website and conducting drives among coworkers. It said the nationwide effort covers almost 150,000 workers.
The automakers include Toyota, Hyundai and other manufacturers that have raised workers’ pay since UAW brokered contracts with Ford, General Motors and Stellantis last month that included 25% pay hikes.
UAW said in a press release that, “Many of the non-union automakers use a mix of full-time, temporary and contract employees to divide the workforce and depress wages.” It said that despite the recent pay increases, nonunion autoworkers “lag far behind UAW autoworkers in wages, benefits, and rights on the job.”
The union acknowledged its recent negotiating and organizing efforts are aggressive to maximize “a new era of working-class leverage and workplace organizing.”
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →