agent Entrepreneur logo
MenuMENU
SearchSEARCH

Tariffs’ Impact on Auto Market Weighed

North American trade partners make up sizable share of cars sold here.

February 5, 2025
Tariffs’ Impact on Auto Market Weighed

China represents a much smaller share of U.S.-sold vehicle production than do Canada and Mexico, especially the latter.

Credit:

Pexels/Tom Fisk

3 min to read


Trade tariffs on goods from Canada, China and Mexico would affect almost 20% of new vehicles sold in the U.S., according to an industry watcher.

So far, the Trump administration has imposed a 10% tariff on goods from China but put on hold for 30 days 25% tariffs on North American trade partners Canada and Mexico. If Trump changes his mind on the latter two, tariffs would significantly impact the U.S. auto retail sector, where inflated prices are still a stretch for many consumers.

Ad Loading...

Canada and Mexico are the fifth- and second-biggest originators of vehicles sold in the U.S. after those made in American factories, according to a study by London-based automotive industry data provider Jato Dynamics. 

Canada contributed about 5%, or 717,000 units, and Mexico 14%, or 2.2 million units, of the new light vehicles sold here last year

China is the eight-largest originator, representing 57,000 units, or about a half percent.

Together, the countries accounted for 18% of the U.S. new auto sales market, Jato said.

“While the situation is constantly evolving, the imposition of tariffs on the United States’ closest trade partners will have a major impact on the automotive industry in North America,” said Jato Global Analyst Felipe Munoz in a press release on the data.

Ad Loading...

Mexico alone is home to many foreign automakers’ manufacturing operations, and U.S. sales of units made there rose 13% last year, Jato said, which indicated that the country is Volkswagen’s largest manufacturing base for vehicles sold in the U.S. It was the second-biggest source of U.S.-sold vehicles for Ford, Honda, Mazda, Nissan and Jeep-maker Stellantis.

“With four of its top five best-selling models in the U.S. last year manufactured in Mexican factories, Volkswagen Group is the automaker most exposed to the imposition of tariffs on Mexican goods,” Munoz said.

Though a significant portion of U.S.-sold vehicles are made in Canada – in fact all vehicles manufactured in the Great White North are sold here – its share has been waning, according to Jato, which said more U.S.-sold units are now being made in Europe. That begs the question of whether Trump will impose tariffs on the European Union and how that might further affect the U.S. auto retail market.

“While difficult to predict what the Trump administration will do next from a trade perspective, the measures taken so far in the administration’s first month in office are a sign of things to come,” Munoz said. “Importing cars into the U.S. will become more difficult across the board, and the European Union should be prepared for future restrictions on trade.”

Cox Automotive, which said it's "confident that compromises will be worked out in due time and any tariff pain will be the short-lived, not long-term, policy," said half of the 50 top-selling models in the U.S., or about 60% of market volume, would be affected by tariffs on Canada and Mexico.

Ad Loading...

"No mainstream automaker will be immune to the pain, which will almost certainly be transferred to buyers in the form of higher prices," Cox said.

DIG DEEPER: Trump 2.0 and Retail Automotive

Originally posted on Auto Dealer Today

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...