agent Entrepreneur logo
MenuMENU
SearchSEARCH

Slackened EV Demand Slashes European Car Sales

August decline is the steepest in more than seven years as consumers grapple with various roadblocks to adoption.

September 19, 2024
Slackened EV Demand Slashes European Car Sales

Data provider cites higher sticker prices, low residual value, and confusion over incentives for lower EV demand.

Credit:

Pexels/Antonio Conte

1 min to read


Demand for electric vehicles fell to a seven-year low in August, pushing down overall new-vehicle sales to the lowest level in more than two years.

Registrations of battery-electric vehicles, or purely electric models, fell 36% year-over-year to 125,000 units, according to Jato Dynamics, which gathered sales data for 28 markets on the continent. That’s the biggest decline in the segment since EV registration recording started in January 2017, according to the company.

Ad Loading...

The decline brought down EVs’ European market share from about 22% to 17% year-over-year, Jato Dynamics said, and also cut overall new-vehicle sales by 16% year-over-year to about 900,000 units, the steepest decline since June 2022.

“Buyers are still grappling with the pressure to make the switch to electric, and EVs continue to be more expensive than already-pricey combustion engine cars,” said Jato Global Analyst Felipe Munoz in a press release on the monthly results.

Year to date, new-vehicle registrations are up just about 2% year-over-year. “If this trend continues, the end-of-year results could present an overall decline in vehicle registrations,” Munoz said.

Reasons for lower EV demand are varied, but Jato cited higher sticker prices, low residual value, and confusion over incentives.

LEARN MORE: BMW App Gets ICE Owners Thinking About EVs

 

Originally posted on F&I and Showroom

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...