Seat Belt Reminders Could Grow
NHTSA wants front, rear passenger signals in new passenger vehicles.

The NHTSA estimates the rule would prevent more than 100 traffic deaths a year and some 300 injuries.
IMAGE: Pexels/freestocks.org
U.S. traffic safety regulators have proposed more seat belt reminder systems in new passenger vehicles.
The proposed National Highway Traffic Safety Administration rule would require automakers to install the reminder signals for front and rear passenger seats in vehicles of 10,000 pounds gross weight and lighter. The signals are currently required only for the driver’s seat, though the rule would also enhance those.
A visual signal after the car is started and lasting 60 seconds and an audio-visual signal while it’s operating and lasting 30 seconds would alert the driver of unbuckled rear seat belts, much longer than current driver signals last - about 10 seconds. In the front, audio-visual signals would engage until the driver and passenger seat belts are buckled.
The NHTSA says automakers could adjust frequency and volume of the signals for effectiveness and owners’ satisfaction.
The division of the U.S. Department of Transportation estimates the rule, if adopted, would prevent more than 100 traffic deaths a year and some 300 injuries. It said seat belt use is up from a decade ago but that rear seat belt use is lower than that in front seats. It said buckling up cuts risk of fatality in the rear by 55% in passenger cars and by 74% in light trucks and vans.
NHTSA Acting Administrator Ann Carlson said in a press release that half of the nearly 43,000 people who died in auto crashes in 2021 were unbuckled.
The NHTSA will take public comment about the proposed rule for 60 days.
Originally posted on Auto Dealer Today
More Industry

Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →
July Was Hot for Auto Borrowers
Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →