agent Entrepreneur logo
MenuMENU
SearchSEARCH

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

May 27, 2026
Gray-scale photo of a line of Mini cars in a dealership parking lot

Dealer sentiment in the new-vehicle segment improved in the first quarter due to a spring sales boost but is still under last year during that period.

Credit:

Pexels/Howard Herdi

2 min to read


Auto dealers, though buoyed by a healthy spring of sales, are expecting conditions to erode from there.

Cox Automotive’s second-quarter dealer sentiment survey noted slight improvement in current market views, up two points on its index to 43. That’s still well below the threshold of 50 that would indicate more dealers seeing conditions as positive.

Ad Loading...

Franchised dealers alone did surpass that threshold, hitting a reading of 53, up five points quarter-over-quarter.

An uptick in consumer traffic helped, pushing up that sentiment metric by eight points to a still-low 36 among franchised and independent dealers, though up sharply from near-record lows seen in the first quarter and more in line with a year earlier, Cox said.

When looking to the third quarter, though, sentiment dropped sharply from 56 to 47, though Cox said a decline is typical of post-spring outlook since the season typically brings robust sales. Still, inflation, slowing demand, and larger economic uncertainties weighed on dealers’ minds.

Even with sales recently improved, dealer profits were off last year’s second quarter, Cox reported. Its profit index ticked up four points to 36 from the first quarter but remained under its reading a year earlier. Cox cited increased operating costs eating into dealer margins, its cost index up to a year-plus high of 74.

Dealers’ greatest concerns as cited in the survey are the economy at 55%, market conditions at 40%, political climate at 36%, expenses at 33% and interest rates at 32%.

Ad Loading...

Political concerns increased among respondents, rising from fifth place last year and last quarter. Dealers specifically mentioned geopolitical tensions and policy uncertainty.

DIG DEEPER: The Jurisprudence of Pricing

Originally posted on F&I and Showroom

More Industry

Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
Ad Loading...
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Ad Loading...
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...