Pedestrian Deaths Up Dramatically
First six months of 2024 saw a small dip, but past decade’s growth far outpaced population increases.

The increase in pedestrian deaths has outpaced population growth by nearly seven times.
Pexels/Almir Reis
Pedestrian deaths fell modestly last year but are up dramatically over a decade ago, new data show.
State highway safety office statistics analyzed by the Governors Highway Safety Association put pedestrian deaths up 48% over the same period in 2014.
A sobering 3,304 people were killed while walking in the U.S. during the six months, the most recent period for which data is available. That was down about 3% year-over-year, but a decade earlier, 1,072 fewer pedestrian deaths were recorded, according to the data.
Pedestrian deaths are also still elevated compared to prepandemic levels, the association reported – up 12% from 2019.
“Every day, 18 people don’t return home after taking a walk. That’s unacceptable,” said GHSA CEO Jonathan Adkins. “While recent incremental progress is welcome, it doesn’t disguise the fact that the numbers moved in the wrong direction over the past decade.
The increase in pedestrian deaths has outpaced population growth by nearly seven times, the association said.
It blames a steep decline in traffic enforcement since the pandemic that’s led to a surge in dangerous driving. Combined with bigger vehicles and roads designed for fast traffic movement, the phenomenon presents a dangerous scenario for pedestrians.
“Many communities lack infrastructure – such as sidewalks, crosswalks and lighting – that help protect pedestrians,” the association said in its report. “And the U.S. vehicle fleet is increasingly dominated by larger, heavier vehicles that are more likely to injure or kill people walking.”
The group calls for a return to tighter traffic enforcement zeroing in on risky driving behaviors, in addition to road infrastructure improvements.
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →