New-Vehicle Sales Finishing Strong
November forecast sees benefits of high inventories, post-election certainty.

Incentives are about 8% of the average transaction price and the highest in three and a half years.
Pexels/Sarmad Mughal
U.S. new-vehicle sales, with one more month to go in 2024, are on track to best last year’s.
A Cox Automotive forecast puts November sales volume at a seasonally adjusted annual rate of 16 million units, up half a million from a year earlier. It projects November sales to hit 1.3 million.
Cox further expects a strong finish next month since the November election eliminated market-dampening uncertainty.
“With less uncertainty in the market, consumer confidence is moving higher, which will likely increase consumer willingness to buy a new vehicle,” said Cox Senior Economist Charlie Chesbrough. “Additionally, vehicle affordability is improving, thanks to higher incentives and falling auto loan rates, which increase consumers’ ability to buy.”
Generous incentives – about 8% of the average transaction price and the highest in three and a half years – are automakers’ answer to fattened inventories, which exceeded three million units in November for the first time since the pandemic and surpassed year-ago levels by more than 675,000 units. Days’ supply rose by two days to 85, 10 days above a year ago.
Electric-vehicle sales may be supercharged through the end of the year, Cox said, as consumers take advantage of federal tax credits that the Trump administration may reduce or eliminate.
DIG DEEPER: Delinquent Auto Loan Growth Down
Originally posted on F&I and Showroom
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →