agent Entrepreneur logo
MenuMENU
SearchSEARCH

Mercury Names Most Affordable Models to Insure

Chevrolet takes top two truck spots, Ford has five spots in the top 10.

July 31, 2023
Mercury Names Most Affordable Models to Insure

The Chevrolet Blazer is in the top 10 most affordable new 2023 SUVs to insure.

IMAGE: Chevrolet

1 min to read


Consumers continue to gravitate towards larger vehicles, truck and SUV segments dominating U.S. sales in a trend that shows no signs of slowing. Mercury Insurance, a personal and commercial auto insurer in California, the car capital of the U.S., and provider of auto insurance in 10 other states, has generated a list of the most affordable new SUVs and trucks to help car buyers find a vehicle that will save them money on insurance.

Mercury’s research and development team examined 2023 model year trucks and SUVs available at car dealerships today to compile the list.

Ad Loading...

"The appeal of trucks and SUVs is that they can handle weekday work commutes as well as weekend excursions," said Mercury Director of Product Management R&D Chong Gao. "New models have fantastic fuel economy for pickups and a variety of sizes to fit your lifestyle.” 

Here is the ranking of new 2023 trucks, beginning with the most affordable make and model to insure:

  • Chevrolet Colorado

  • Chevrolet Silverado

  • Ford Maverick

  • Ford Ranger

  • Hyundai Santa Cruz

  • Toyota Tundra Crewmax

  • Ford F350 Super Duty

  • Ford F150

  • Toyota Tacoma

  • Ford F250 Super Duty

The top 10 new 2023 SUVs, also beginning with the most affordable make and model to insure:

  • Fiat 500X

  • Hyundai Santa Fe

  • Honda Passport

  • Honda Pilot

  • Jeep Cherokee

  • Chevrolet Blazer

  • Mazda CX-9

  • Kia Sportage

  • Honda CR-V

  • Ford Escape

Originally posted on Auto Dealer Today

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...