Mercedes Overtakes Lexus to Lead U.S. Luxury Sales
The race for the top-selling luxury marque in the United States took a turn in September as Mercedes-Benz used a 22 percent monthly gain to overtake Lexus after nine months, Automotive News reported.
“Lexus has been by far the luxury leader in this market and now Mercedes and BMW have closed that gap pretty rapidly,” Joe Barker, an industry analyst with IHS Automotive, said before results were released Friday. “The sales race will come down to the wire -- it will come down right to the month of December.”
Sales of Mercedes-brand vehicles, including Sprinter vans, rose to 20,675, as deliveries of the E-Class sedan continued to propel the brand.
“We're going to continue in the same direction as we have for the first nine months,” CEO Ernst Lieb told Bloomberg in an interview. “Will it be necessarily again another 22 percent up or so? Maybe not, but we definitely see a two-digit increase for the remainder of the year.”
Deliveries for BMW's namesake brand rose 21 percent to 18,228 from last September. Lexus sales fell 6 percent last month to 16,948, in an overall market that gained 29 percent from a weak September a year earlier.
“It's been a challenging year for the whole industry,” Brian Smith, U.S. vice president of Lexus sales, said in a conference call Friday. “We feel real good about where we are this year. I don't think we're going to lose leadership this year, but time will tell.”
Mercedes sales are up 22 percent 165,427 so far this year, while Lexus has risen 9 percent to 162,438. BMW deliveries are up 9 percent to 157,464 in an industry that has risen 10 percent.
Through August, Lexus had led Mercedes by 737 vehicles.
Those results don't include sales of Mercedes' Smart cars or BMW's Mini and Rolls-Royce brands.
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →