Industry Sales Pace at 15 Million Annual Rate
A recent uptick in gas prices pushed consumers toward fuel-efficient vehicles rather than back to the sidelines, with the annual sales rate jumping to 15.1 million vehicles, according to Autodata. This was the best monthly showing since February 2008. Volkswagen led the way with a 42 percent sales surge year over year, followed by Chrysler’s 40 percent increase.
Audi: Audi of America reported 8,531 luxury vehicles sold in February, surpassing the prior February record set in 2011. The company’s year-over-year vehicle sales increased 10 percent while it’s year-to-date growth increased 14.9 percent compared to 2011. Three Audi models recorded year-over-year sales increases of 15 percent or more, including the Audi A3, Audi A6 and Audi TT models.
BMW/MINI: BMW Group reported February sales of 26,184 vehicles, a 31.5 percent increase from the 19,919 vehicles sold during the year-ago month. Sales of BMW brand vehicles increased 29.2 percent from a year ago to 21,204 in February. MINI USA reported sales of 4,980 units, an increase of 42.2 percent from the 3,503 sold in February 2011.
Chrysler: Chrysler Group LLC recorded its best February sales month since 2008 with 133,521 units sold, a 40 percent increase from February 2010. The Chrysler brand recorded a 114 percent year-over-year increase, while the FIAT brand finished its first year of sales with its best month ever. Sales of the Fiat 500 were up 69 percent compared to the previous month. Both the Jeep and Dodge brands posted year-over-year sales increases in February as well.
Ford: Ford Motor Company experienced a 14 percent increase in sales vs. the year-ago month, with 179,119 vehicles sold. Retail sales alone increased 19 percent. The Ford brand was up 14 percent, while Lincoln posted a 16 percent increase vs. a year ago. Ford’s F-Series posted a 26 percent increase, totaling 47,273 pickups. Focus sales totaled 23,350 units.
GM: General Motors Co. announced total sales of 209,306 vehicles in February, up 1.1 percent compared to a year ago. Year-over-year sales of the Chevrolet Silverado HD and GMC Sierra HD were up 28 percent and 20 percent, respectively. Other sales highlights for February include double-digit sales increases for the Buick LaCrosse, the Chevrolet Equinox and Camaro, and the GMC Terrain.
Honda/Acura: American Honda Motor Co. posted sales of 110,157 units, an increase of 7.8 percent vs. February 2011, based on the daily selling rate. The Honda Division posted February 2012 sales of 98,899, an increase of 8.8 percent year over year. The Acura Division’s February sales totaled 11,258, up 0.1 percent compared to February 2011, with the TL and TSX models registering strong sales increases.
Hyundai: Hyundai Motor America announced record February sales of 51,151 units, up 18 percent vs. 2011. Overall retail sales rose 29 percent year over year, while sales of the Sonata, Elantra and Accent increased by 11 percent, 12 percent and 29 percent, respectively. Combined sales of the Genesis and Equus models were up five percent over 2011 as well.
Mazda: Mazda North American Operations recorded its February sales month since 1994 with 25,651 units sold, representing an increase of 32.3 percent vs. last year. Mazda2 sales totaled 2,701, marking a 210.5 percent year-over-year increase, while Mazda3 sales totaled 11,275 vehicles for a 39.6 percent increase. Mazda 6 reported its best month since March 2008 with 5,101 vehicles sold, a 79.7 percent increase over 2011.
Mercedes-Benz: Mercedes-Benz USA reported February sales of 19,679 vehicles, a 21.7 percent improvement over February 2011 and the highest February volume on record. Sales for the month of February were led by the C-, E-, and M-Class model lines. The C-Class led the way with sales of 5,240, up 17 percent over February 2011. The E-Class came in right behind with sales of 4,206 and the M-Class rounded out the top three with sales of 3,408, up 77.1 percent compared to February 2011.
Nissan/Infiniti: Nissan North America Inc. posted February U.S. sales of 106,731 units vs. 92,370 units a year earlier, marking an increase of 15.5 percent. Nissan Division posted a record February with 97,492 sales, an increase of 17.1 percent over the old record of 83,226 units set in 2011. Infiniti delivered 9,239 vehicles in February, an increase of 1 percent vs. 9,144 units a year earlier.
Toyota: Toyota Motor Co. reported monthly sales of 159,423 units in February, a 7.9 percent year-over-year increase on a daily selling rate basis and 12.4 percent on an unadjusted raw volume basis. Led by sales of the Camry and Camry Hybrid and the Prius family, the Toyota Division recorded February sales of 142,745 units, an increase of 7 percent vs. the year ago month. The Lexus Division reported sales of 16,678 units, up 15.9 percent over last February.
Volkswagen: Volkswagen of America Inc. realized its best February since 1973 with 30,577 units sold. The company’s performance also represented a 42.5 percent increase vs. a year ago. Sales of the Passat totaled 8,189 units for the month of February, while the Jetta sedan remains the volume leader for Volkswagen with sales totaling 11,694 — its best February ever. The 2012 Beetle sold 1,303 units while the Tiguan sold 2,280 units.
More Industry

Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →