agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford to Keep N.A. Production Stable in Q3

September 1, 2010
2 min to read


Ford Motor Co. will hold fourth-quarter North American production at the same level as the third-quarter of this year and slightly below the last quarter of 2009 because of the economy's modest recovery and lackluster consumer spending, reported Automotive News.


“Elevated savings rates are dampening spending,” and buyers are replacing cars on an as-needed basis, said Emily Kolinksi Morris, Ford's senior U.S. economist. She categorized the recovery as moderate “but not a collapse.”

Ad Loading...


Ford said it plans to produce 570,000 vehicles in the third and fourth quarters of 2010. During the last three months of 2009, Ford produced 574,000 vehicles.


“We are keeping production steady, and this is consistent with the sales pattern we have seen in the industry in the last six months,” said George Pipas, Ford's U.S. sales analyst. “We see a steady, stable sales pattern.”


Ford's August sales fell 11 percent to 157,327 vehicles compared to a year ago, when the company benefited from brisk sales during the government's cash-for-clunkers program.


The latest sales numbers exclude Volvo, which was sold to China's Geely.


Ford's U.S. sales have increased 18 percent this year to 1.28 million units, reflecting strong demand for trucks, which are up 27 percent year-to-date, as well as newer models such as the Ford Taurus and Fiesta.

Ad Loading...


Among all industry brands that did well during last year's clunker's program, Pipas noted that Ford was the only brand in August “to have achieved a retail market share gain on top of last year's performance.”


Ford's August retail sales were 19 percent lower than a year earlier, but fleet sales were up 26 percent.


“The entire fleet increase was in the commercial fleet area,” where F-series truck and Econoline van sales were strong, said Pipas. “Sales to commercial fleets doubled from last August's levels.”

More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →