Ford Reports Sluggish EV Adoption
Company delays production targets for electric vehicle unit.

Despite overall Q2 profitability, Ford's Model e unit saw an operating loss of $1.8 billion.
IMAGE: Julissa Helmuth, Pexels
Because of sluggish adoption rates, Ford Motor has announced that it will delay its production targets for electric vehicles, reported CNBC.
Ford's goal to produce 600,000 electric vehicles per year has been pushed back to 2024, after it initially estimated it would meet that target by the end of this year. The automaker is no longer confident it will reach its goal of producing over two million cars annually by the end of 2026, CNBC reported.
CFO John Lawler noted in the automaker’s second-quarter earnings results that the transition to EVs is “happening” but may “take a little longer” and “be slower than the industry expected.”
Lawler stressed that Ford remains committed to its EV investment plan and profitability target for its EV unit. He said Ford has not changed its target of achieving an 8% operating margin for its EV business and will continue its current level of capital spending on it.
CEO Jim Farley suggested in a statement to CNBC that a slower increase in EV production could be advantageous for the company.
Despite Ford's overall profitability during the second quarter, the Model e unit suffered an operating loss of $1.8 billion, according to the earnings call.
Originally posted on Auto Dealer Today
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →