Ford Posts 2023 Profit
Loss came in fourth quarter after union contract renewals.

The automaker said it anticipates a 2024 adjusted EBIT of $10 billion to $12 billion.
IMAGE: Ford
Ford grew its revenue in the fourth quarter but took a $526 million loss it said was due to a “remeasurement” of pension and other retiree benefits.
The Dearborn, Mich.-based automaker agreed to benefits increases in new contracts brokered with the United Auto Worker Union last fall.
Its adjusted earnings before interest and taxes totaled $1.1 billion.
Ford’s full-year revenue rose 11% to $176 billion. Its net income rose year-over-year to $4.3 billion, while adjusted EBIT was flat at $10.4 billion and “at the high end” of the guidance it gave after UAW contracts were ratified in the U.S. and Canada.
The automaker said it anticipates a 2024 adjusted EBIT of $10 billion to $12 billion.
Ford CFO John Lawler said in a press release that its "objective is to improve total adjusted return on invested capital from about 14% in 2023 to 20% over the next couple of years. Simply ‘good’ isn’t good enough and investments are going to projects that have credible plans to deliver their targeted returns.”
He cited electric models as an example. “… with mainstream customer adoption of EVs happening at a slower rate than the industry expected, Ford said months ago that it’s deferring certain capital investments in EVs until they’re justified by demand and prospects for acceptable returns.”
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →