agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford Gets Into the Bike Business

Automaker launches electric bicycles tied to two of its legacy brands.

August 8, 2024
Ford Gets Into the Bike Business

The anniversary-edition of the Mustang e-bike will be sold through Ford dealers.

Credit:

Ford

2 min to read


It looks like Ford dealers may be switching to two wheels for some sales.

As Ford downshifts its electric vehicle production due to subdued demand, it's introduced two electric bicycles inspired by the Mustang and the Bronco, both of which it launched in the 1960s.

Ad Loading...

In a partnership with e-bike maker N+, the Detroit-area automaker launched the Bronco eBike and two Mustang electric bikes, one a limited-edition 60th anniversary model to celebrate the milestone of its car namesake.

A press release on the new bicycles indicates the anniversary Mustang model will be sold exclusively through Ford dealerships. The other models are being sold only online at www.ford-bikes.com.

“We know the passion and thrill that gets unlocked when people get behind the wheel of a Bronco and Mustang,” said Ford Global Brand Licensing Manager Tyler Hill in the release. “These new eBikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.”

The Bronco model, in a nod to its SUV counterpart, is designed for any type of terrain and has a “motorcycle-inspired” seat. Its manufacturer suggested retail price is $4,500, with a $390 option for alternative colors.

Ford says the Mustang features sportscar-like handling. It starts at $4,000 and has the same color option add-on.

Ad Loading...

The automaker said deliveries are scheduled to take place this year.

N+ styles itself as a “micromobility” innovator.

“We believe Micromobility will go the same way as the motor vehicle over the last 100 years, inspiring the creation of famous marques such as the Ford Mustang, Mercedes-AMG, McLaren F1,” it says on its website, “iconic performance cars from brands that were motivated by a passion for driving performance.”

It says it partners with Formula One race teams to apply their vehicles’ technologies to its e-bikes, including Mercedes-branded models.

Originally posted on Auto Dealer Today

More Industry

newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Industryby Lauren LawrenceAugust 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of woman counting cash with a calculator sitting on a desk in front of her
Industryby Hannah MitchellJuly 30, 2026

Consumers Mixed on Economy, Finances

A July survey shows spotty sentiment of current and future conditions, in addition to demographic differences as overall opinion of present circumstances kept sliding.

Read More →
blue map of Europe with outline of an electric vehicle powertrain on top, Closing the Powertrain Gap, Agent Entrepreneur
Industryby Lauren LawrenceJuly 30, 2026

EVs Closing the European Gap

Electrified powertrains led June new-vehicle sales in Europe, reaching 26% of the market.

Read More →
Ad Loading...
a line of people sitting down with paperwork in their hands
Industryby Lauren LawrenceJuly 27, 2026

Early Intervention Saves Retention

Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.

Read More →
Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Ad Loading...
silver car in background with hand in front holding out a set of keys, Trade-In Trouble, F&I and Showroom
Industryby Lauren LawrenceJuly 20, 2026

Trade-Ins in Negative Equity Reach New Heights

As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
Ad Loading...