agent Entrepreneur logo
MenuMENU
SearchSEARCH

February Sales Up, Consumer Confidence Down

Inventory, tax refunds and bonuses encourage buyers trying to avoid higher prices later.

March 14, 2025
February Sales Up, Consumer Confidence Down

Vehicle purchase plans are at their lowest level since last February, Cox Automotive says.

Credit:

Pexels

2 min to read


It’s a good thing it’s tax refund and job bonus season, because U.S. consumers aren’t exactly in a big-spending mood.

As measured by the University of Michigan Index of Consumer Sentiment, their confidence continued to wane in March for a third straight month of declines. 

Ad Loading...

The index fell 11% from February to 58, down 27% year-over-year. It declined among consumers of all ages, education and income levels, wealth, political affiliations and regions of the country.

“While current economic conditions were little changed, expectations for the future deteriorated across multiple facets of the economy, including personal finances, labor markets, inflation, business conditions, and stock markets,” said Surveys of Consumers Director Joanne Hsu. 

“Many consumers cited the high level of uncertainty around policy and other economic factors; frequent gyrations in economic policies make it very difficult for consumers to plan for the future, regardless of one’s policy preferences.”

A bright spot in the market came with nearly a third of income tax refunds issued by mid-February, according to Cox Automotive, which noted that the average refund is up 7% this year. 

Meanwhile, workers who receive annual bonuses typically get them in the first quarter, another potential boost for purchases of cars and other more expensive products, Cox pointed out. 

Ad Loading...

A combination of the new trade tariff war and inflated prices on vehicles and other goods is dampening consuming, though, “leading to the lowest level of vehicle purchase plans since last February,” Cox said.

February new-vehicle sales, in pre-trade war conditions, made for about a 14% month-over-month sales pace bump. The activity was spurred in part by plentiful inventory, said Cox, which estimated supply at about three million units by month’s end, up 2% from January.

“With greater inventory availability, dealers had market confidence, and consumers had plenty of options when choosing a new vehicle,” Cox said in its report.

Many consumers may be taking advantage of the season to make big purchases before prices could rise due to trade tariffs.

“While concerns about future price increases may be driving more customers to the showroom, uncertainties in policy changes are creating challenges for automakers as they await further information,” Cox said.

Ad Loading...

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...