EVs Slow Down
Forecast sees adoption flattening this year due to anti-EV policies.

Despite challenges, EV adoption is still forecast to make up 26% of retail sales by 2030.
Pexels/distel APPArath
Steady growth of electric-vehicle sales is forecasted to pause this year as the segment faces challenges from Trump administration policies.
A J.D. Power projection puts 2025 EV sales at a flat 9% of new-vehicle deliveries, or 1.2 million units. It sees the possible end of federal tax credits for EV purchases, trade tariffs, and a still-limited EV charging network as drags on adoption.
The Trump administration this week suspended a federal program to fund EV charger development across the country. Sparse charging infrastructure has been a major obstacle to mass adoption.
The EV segment will continue to get more sales from mass-market models, according to the forecast. After early adoption centered on premium EVs, mass-market offerings have grown and captured a growing percentage of the segment, from a less than 1% share in 2021 to about 3% last year, when those sold by franchised dealers rose 58% to 376,000 units.
That mass-market EV growth, along with the tax breaks, has helped reverse the cost divide between EVs and gas-powered models, according to J.D. Power, which said the average EV price as 2024 ended was $44,400, $1,000 less than a comparable gas-powered vehicle, which includes hybrids
The end of the tax credits could change that trend. This week, U.S. automakers asked that federal EV tax credits, which can total $7,500 per EV, be phased out gradually rather than stopped suddenly to help ease the transition, Bloomberg reported.
On a state level, EV adoption has been on the rise in Colorado, Florida and New York, while U.S. leader California actually fell in sales last year by 250 units.
Despite challenges, EV adoption is still forecast to make up 26% of retail sales by 2030, J.D. Power predicts.
LEARN MORE: Dealer Survey Finds Anxieties
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →