agent Entrepreneur logo
MenuMENU
SearchSEARCH

Edmunds.com: Seasonal Slowdown Expected to Begin in November

November 19, 2009
2 min to read


SANTA MONICA, Calif. – This month's new vehicle sales (including fleet sales) are expected to be 710,000 units, a 4.5 percent decrease from November 2008 and a 15.0 percent decrease from October 2009, according to Edmunds.com.

Edmunds.com analysts predict that November's Seasonally Adjusted Annualized Rate (SAAR) will be 10.34 million, down from 10.43 in October 2009. November 2009 has 23 selling days, two less than last November. When adjusted for this difference, sales increased 3.8 percent from November 2008.

Ad Loading...

"November is living up to its reputation for being one of the worst months of the year for car sales, so everyone is hopeful that Thanksgiving weekend will boost the numbers," said Edmunds.com Senior Analyst Jessica Caldwell. "But automakers have already launched holiday season incentives in order to pick up the pace, and that sense of desperation suggests that bigger discounts - but smaller selection - may be available for those who wait to buy."

The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 46.4 percent in November 2009, down from 48.6 percent in November 2008 and up from 45.1 percent in October 2009.

Edmunds.com is also tracking the market share of 2009 and 2010 model year vehicles in autumn sales, and has found that there is remarkable disparity between automakers in terms of old model year inventory. For example, fewer than 42 percent of new vehicles sold by Chrysler, General Motors, Hyundai and Nissan in October were 2010 model year, but the industry average was 59 percent.


More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...