December Could Be Best Sales Month of 2011, Reports Edmunds.com
SANTA MONICA — December has ranked among the top new-car sales months in each of the last two years, and Edmunds.com anticipates that trend will continue this year.
After topping all other months in 2009, December ranked as the highest sales month in 2010, with approximately 1.145 million total units sold. Edmunds.com said it believe this could be a start of a new trend, reported F&I and Showroom magazine.
“December has certainly been a month to remember for dealers over the last two years,” said Lacey Plache, Edmunds.com chief economist, who noted that December ranked in the Top 3 just once between 1991 and 2008. “And with a substantial number of new car buyers still coming back to the market after deferring their purchases this summer, dealers have plenty of reason to believe that this December will continue the trend. Recent income growth, moderated inflation and improved consumer confidence are all combining to put consumers in a better position to spend.”
If December is going to take the sales crown again this year, it must surpass March’s sales volume of approximately 1.246 million vehicles, according to Edmunds.com. April currently sits in second place for 2011, with approximately 1.157 million cars and trucks sold during the month.
Luxury makes have traditionally enjoyed strong end-of-year sales volumes triggered by higher incentive spending and sell-offs of remaining current model-year vehicles, according to the Website. But only recently have some of the mainstream automakers joined the year-end surge. Chevrolet, for example, had its second-best sales month in December in each of the last two years. Those rankings were sharp improvements over 2006 and 2007, when December ranked No. 7 and 8, respectively, for Chevrolet. Similar jumps occurred for Ford, Honda and Toyota.
December Sales Rank By Year (since 2000) | ||
Year | December Rank | Top Ranked Month |
2010 | 1 | December |
2009 | 2 | August |
2008 | 10 | May |
2007 | 5 | May |
2006 | 7 | March |
2005 | 6 | July |
2004 | 3 | May |
2003 | 6 | August |
2002 | 6 | August |
2001 | 10 | October |
2000 | 10 | March |
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →