agent Entrepreneur logo
MenuMENU
SearchSEARCH

Credit Suisse Upgrades Ford's Rating

April 4, 2011
2 min to read


Ford Motor Co. got a welcome rating upgrade to neutral from Credit Suisse, as the automaker works to regain the investment grade status it last held in 2005.


The rating agency had Ford at underperform but upgraded the automaker for being a stronger company than it was a year ago, despite fourth-quarter earnings that did not meet analysts' expectations, reported The Detroit News.

Ad Loading...


"Since late April 2010, a number of things have changed," Credit Suisse analyst Christopher Ceraso write in a report released today.


"Ford has demonstrated earnings power that is substantially greater than was anticipated at the time," Ceraso said in raising the 12-month price target for the stock to $18 from $17.


Ceraso said Ford's balance sheet is much stronger than it was a year ago with net debt of about $2 billion, down substantially from $15 billion last April.


Debt reduction is crucial for the company that avoided following General Motors Co. and Chrysler Group LLC into bankruptcy, where those carmakers shed most of their debt. Ford mortgaged everything the company had, including its Blue Oval trademark, to restructure itself and has made cleaning up its balance sheet a priority.


The automaker seeks to get its debt back to investment grade status and start paying dividends again.

Ad Loading...


Credit Suisse noted that Ford shares had a strong run from July 2010 to January 2011 but then saw some falloff so that the stock has only increased about 11 percent from a year ago. But Ceraso sees that as providing a more reasonable valuation of the company than a year ago.


Disappointing fourth-quarter earnings of $190 million or $0.30 per share injected a healthy dose of skepticism into the stock, Credit Suisse said.


Ford recorded a $6.6 billion profit in 2010.


"However, beneath that caution, we believe investors are ready and willing to re-embrace Ford," Ceraso said.


A strong first-quarter profit — he estimates $0.55 per share which is above the 48-cent consensus — "could be the catalyst the market is waiting for."




More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...