agent Entrepreneur logo
MenuMENU
SearchSEARCH

Chrysler Global Sales Increase of 11 Percent in May Is Below Marchionne's Target

June 8, 2011
2 min to read


Chrysler Group LLC, the U.S. automaker operated by Fiat SpA, said global automobile sales in May rose 11 percent from a year earlier, trailing the goal Chief Executive Officer Sergio Marchionne set for 2011.


Global deliveries climbed to 160,144 last month, Auburn Hills, Michigan-based Chrysler said in an e-mail. Worldwide sales this year through May rose 17 percent to 714,403, trailing the 32 percent growth rate Marchionne targeted for this year, reported Bloomberg.

Ad Loading...


A global economy reeling from Japan's record earthquake in March and political turmoil in the Middle East may have slowed Chrysler's growth from its plan at the start of the year, Rebecca Lindland, an analyst with IHS Automotive, said today in an interview.


“Forecasts that were put out at the beginning of the year were really based on an economy that was expected to improve more than it has not only in the U.S. but on a global basis,” said Lindland, who’s based in Lexington, Massachusetts.


Marchionne yesterday named Reid Bigland head of U.S. sales and the Dodge brand. He takes on the new duties in addition to his previous role as head of Chrysler’s Canada operations.


Marchionne is pushing Chrysler to sell 2 million vehicles this year and turn its first annual net profit since emerging from bankruptcy reorganization in 2009.


“I think we’re going to sell 2 million cars this year,” Marchionne told reporters last week while visiting a Chrysler plant in Toledo, Ohio. “That’s what I want to sell.”

Ad Loading...


While Marchionne said he isn’t sure if the market will strengthen in June, he said industry sales may improve in the following months.


“You can never rule out Marchionne meeting his goals because he manages to pull off magic every day it seems,” Lindland said. “But that’s definitely going to be a challenge. He’s not getting any help from outside influences.”


Sales outside of North America rose 17 percent to 14,566 in May, Ralph Kisiel, a Chrysler spokesman, said in an e-mail yesterday. That’s faster than the 8.7 percent gain in non-North America sales the company posted in April.


Sales in Canada rose 17 percent last month to 24,406 while deliveries in Mexico fell 7.3 percent to 5,809, he said. The company previously reported U.S. sales rose 10 percent to 115,363 in May.

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →