agent Entrepreneur logo
MenuMENU
SearchSEARCH

CFPB Abandons Name Change Following Mulvaney Departure

An internal memo from the Consumer Financial Protection Bureau’s new director confirms the agency will not complete the renaming process that began under recently departed acting director Mick Mulvaney.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
January 3, 2019
CFPB Abandons Name Change Following Mulvaney Departure

Former acting director Mick Mulvaney’s quest to change the Consumer Financial Protection Bureau’s name has ended with an internal memo sent by the agency’s new chief.

Photo by Gage Skidmore via Flickr

2 min to read


WASHINGTON — In her first official act as director of the U.S. Consumer Financial Protection Bureau, Kathy Kraninger has informed staff that the agency will no longer seek to enforce a name change initiated by her predecessor, Mick Mulvaney, who left the bureau to serve as White House chief of staff.

“As of December 17, 2018, I have officially halted all ongoing efforts to make changes to existing products and materials related to the name correction initiative,” Kraninger wrote in an email, adding that “we have a legal name but will be using our colloquial name and the branded acronym ‘CFPB.’ Many of us have legal names but use nicknames without much confusion. My birth certificate says Kathleen, but I also answer to Kathy. I think we can do the same here. I believe this decision is most efficient and effective for our continued work together.”

Ad Loading...

Kraninger was confirmed by Senate vote as the CFPB’s new director on Dec. 6. Mulvaney was appointed acting director by President Donald Trump in November 2017, following the resignation of Richard Cordray. Mulvaney, who would lead a rollback of the CFPB’s jurisdiction over auto finance sources, pledged to change the agency’s name to the “Bureau of Consumer Financial Protection,” claiming that was the intent of the 2010 Dodd-Frank Act that created it.

On the same day Kraninger’s memo was sent, Sen. Elizabeth Warren (D.-Mass.) called for an investigation into the name change in an open letter to Mark Bialek, who serves as inspector general for the CFPB and the Federal Reserve. Citing public records uncovered by The Hill, Warren wanted to know why the change, which was estimated to cost the agency up to $19 million and collectively cost affected finance companies up to $300 million, was undertaken without a cost-benefit analysis.

“The failure to justify the name change, combined with the failure to follow basic procedural rules, the wasteful expenditures, and the confusing implementation suggest a serious breakdown in the policymaking process at the CFPB,” she wrote, in part.

Topics:Industry

Originally posted on F&I and Showroom

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...