agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW Model With Eye-Activation Launched

German carmaker says innovation is an industry first.

May 25, 2023
BMW Model With Eye-Activation Launched

When the vehicle suggests a lane change, its driver can confirm the suggestion by looking over at the corresponding side mirror.

IMAGE: BMW

1 min to read


BMW’s new 5 series, introduced on Wednesday, features the unique capability of eye-activated technology.

The series will debut in the fall as both gas-powered and electric, followed by plug-in hybrid versions next year.

Ad Loading...

Among the automated functions of the sedan’s optional Highway Assistant system, which allows long-distance highway driving without active driver control, is a lane-change feature that can now be controlled with eye movement, an innovation BMW is calling a world-first.

When the vehicle suggests a lane change, its driver can confirm the suggestion by looking over at the corresponding side mirror. Then the Active Lane Change technology moves the steering wheel at speeds as high as 85, “traffic conditions and speed limits permitting,” BMW says.

With the updated technology, the driver no longer must confirm a lane change with the turn signal, as is the case with other makers’ automatic driving systems. A camera behind the steering wheel follows the driver’s gaze.

When using the Highway Assistant, the driver is monitored by the camera to ensure he or she is continuously watching the road. Otherwise, warnings appear in the dash, and the system would eventually stop altogether.

LEARN MORE: BMW Remote Key Now Open to Android

 

Originally posted on Auto Dealer Today

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...