agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW, Mercedes, Audi Forecast Record Sales This Year on U.S., China Demand

January 10, 2011
2 min to read


Bayerische Motoren Werke AG, Daimler AG and Audi AG, the world’s three largest makers of luxury cars, forecast record sales this year driven by China and the U.S.


BMW, the maker of Mini and Rolls-Royce models, said today deliveries will increase beyond 1.5 million units this year from 1.46 million in 2010. Volkswagen AG’s Audi unit is aiming to deliver 1.2 million cars and sport-utility vehicles up from 1.09 million. Daimler AG’s Mercedes-Benz division expects record sales after delivering 1.17 million vehicles.

Ad Loading...


“We’re looking forward to a very upbeat year in 2011,” Audi Chief Executive Officer Rupert Stadler said at the Detroit auto show. “It is programmed to growth.”


Demand for luxury cars including BMW’s 5-Series, Mercedes’ top-of-the-line S-Class and Audi’s A8 flagship sedan is swinging back from the global recession, a rebound in the U.S. and the fastest growth since reunification in 1990 in Germany, the three manufacturers’ home-market, reported Bloomberg.


Sales in 2011 will be “defined by production capabilities rather than demand,” Daimler CEO Dieter Zetsche said at the show. “That’s a good problem to have.”


Munich-based BMW, which premiered the 6-Series convertible in Detroit and the M1, the first high-performance version of its 1-Series compact, is targeting 2 million sales by 2020. Mercedes is presenting a diesel S-Class, its fifth U.S. diesel model while Audi is rolling out an updated A6 sedan at the show.


“Customers are willing to spend again,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch-Gladbach, Germany. “The momentum in the luxury segment is gaining ground, there’s no denying about that.”

Ad Loading...


Porsche AG, the German maker of the 911 sports car, said orders jumped 49 percent to a record 114,000 vehicles last year. The manufacturer expects to sell more than 100,000 vehicles this year after delivering 97,000 units in 2010, according to Chief Executive Officer Matthias Mueller.


“We’re entering the new year with considerable confidence,” Mueller said at a Detroit presentation.

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →
Ad Loading...