agent Entrepreneur logo
MenuMENU
SearchSEARCH

Automakers Wary as Economy Stuck in Slow Gear

July 22, 2011
4 min to read


Each month, a dozen executives of General Motors Co gather on the 39th floor of their Detroit headquarters to survey the auto industry, the U.S. economy and how they will meet demand from customers.


Recently, the view has not been impressive.

Ad Loading...


With the economy still struggling to regain momentum after the financial crisis of 2007-09 and 14 million Americans out of work, the planners at GM and a host of corporations across America are in no rush to make big new investments to ramp up output and hiring.


The world's second-biggest automaker has not reopened its idled plants or built new ones as Americans rein in spending.


Like many U.S. manufacturers, it is squeezing more from existing factories and using time-honored efficiency boosts such as adding to overtime and eliminating plant bottlenecks, reported Reuters.


"Our manufacturing folks have been tremendous at squeaking out extra units through improving line rates, adding on extra shifts," GM's U.S. sales chief Don Johnson said.


The caution among many top U.S. corporations echoes that of Federal Reserve Chairman Ben Bernanke and other policymakers, who are scaling back their expectations of economic growth.

Ad Loading...


With unemployment stuck above 9 percent and surveys of manufacturers showing, at best, modest optimism for the months ahead, Bernanke has sounded less sure about when the expected pickup in the pace of recovery will kick in.


Reflecting the downturn, heavy machinery maker Caterpillar Inc on Friday announced results that fell short of expectations. Much of the higher demand it expects in the rest of 2011 is likely to come from outside the United States.


The largest U.S. conglomerate, General Electric Co, said its core U.S. revenues fell 2 percent in the second quarter of 2011, and Ingersoll Rand Plc said this week that U.S. consumers bought fewer home air conditioners and locks.


With a deadline looming to avoid a default, questions about whether Congress can raise the country's debt ceiling also are fueling concerns.


For automakers and dealers, high gasoline prices are also a constant factor.

Ad Loading...


"People are so sensitive to the price of fuel, if it spikes like it did earlier this year, it can have quite an effect on either keeping people out of the market or causing them shift their preferences on product," said John McEleney, a Clinton, Iowa, GM and Toyota dealer.


Concern about the U.S. economic outlook is a big factor for Hyundai Motor Co, which has resisted committing to building a second U.S. plant for its Hyundai brand despite running up against capacity concerns at its current factory.


"There's no big, simple silver-bullet solution. We're not going to pull the trigger on a big capacity increase, so it's got to be just a continued number of small, incremental improvements," Hyundai Motor America Chief Executive John Krafcik said earlier this month.


"Jobs are still an issue, housing is still a big issue and I don't think that's talked about enough in the context of our industry," he told reporters at Hyundai's technical center outside Detroit.


"When people don't have home equity, it's often very difficult for them to pull that trigger and buy a new car."

Ad Loading...


Having survived an industry decline that drove GM and Chrysler into bankruptcy and Ford to mortgage most of its assets, automakers are loath to race too far ahead.


Auto sales in May and June fell short of expectations of economists and producers -- below an annual rate of 12 million vehicles in both months and lagging the 13-13.5 million sales GM and Ford have predicted for the year. They were also far short of the 17.4 million at the peak of the industry in 2000.


The pace of sales in June was the lowest in a year, hurt in part by the knock-on effect of Japan's earthquake and tsunami disasters in March, which hit supply chains.


Ford Motor Co's global marketing and sales chief Jim Farley said Ford was not making big bets on production even though it sees a pick-up in the second half of the year.


"The business replenishment is pretty encouraging to us because that implies that although it may not be jobs yet, the hard assets are being replaced if it makes sense (and) if you offer them better fuel economy," he said.

Ad Loading...


For now, bets on growth are being placed elsewhere.


Jeff Stafeil, chief executive of auto parts maker Dura Automotive Systems, said his company's immediate growth opportunities lie in developing economies. The firm recently opened a factory in India to meet local demand.


Nonetheless, U.S. automakers believe demand will return eventually to more normal growth levels. Auto industry officials say pent-up demand from businesses and people with aging vehicles will keep the industry going until the recovery strengthens.


"There's probably enough pent-up demand to keep us going at this rate for at least another 12 months, by which time we would fully expect the underlying fundamentals of the economy to really start kicking into gear and having those fundamentals drive the industry further," GM's Johnson said.

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
silver car in background with hand in front holding out a set of keys, Trade-In Trouble, F&I and Showroom
Industryby Lauren LawrenceJuly 20, 2026

Trade-Ins in Negative Equity Reach New Heights

As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.

Read More →
Ad Loading...
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
Ad Loading...
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Ad Loading...
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...