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April Brings Great Deals on Cars; Domestic Brands Offer Top Discounts

April 17, 2010
2 min to read


SANTA MONICA, Calif. - As the economy continues its recovery, deals are cropping up for consumers and TrueCar's April TrueTrends Report has forecasted the best deals available for the next 30 days, as automakers and dealers continue to offer deep discounts on many models to move inventory. The April 2010 TrueTrends Report includes the following highlights:

  • The biggest discounts of the month on 2010 models by body type are forecasted as follows:

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Top 2010 Models by Body Type

Body Type

2010 Models

% Below MSRP

Sedan

Chevrolet Cobalt

20%

Sport Utility

Jeep Grand Cherokee

19%

Coupe

Ford Focus

17%

Pickup

Ford Ranger

17%

Convertible

Ford Mustang

11%

Van

Toyota Sienna

11%

Wagon

Hyundai Elantra Touring

10%

  • 2010 Models with the largest total incentives in order include: BMW M6, Infiniti M45, Nissan Titan, Volvo XC70, and the Chevrolet Silverado 1500.

  • Luxury manufacturers have really picked up steam in their efforts to move products, offering some of the best discounts and showing the top 5 largest average price drop, month over month.

  • U.S. automakers continue to offer the highest discounts, holding four of the top five spots (Hyundai, at 11%, is the only non-American make on the list). Ford (14%), Chevy, Chrysler and Mercury (all 11%) top the list, with the Chevy Cobalt (20%) topping the model list.

  • The end of April is anticipated to be a really good time to buy a car, with several days offering a projected average discount over 6.5%. TrueCar.com's projections show Monday, April 26th as the best day to buy a car and May 2nd as the worst day.

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