During the annual JD Power Auto Summit at NADA 2026, the company revealed its automotive industry outlook for the year and its new, unified approach to the automotive ecosystem. A leader in intelligence and insights for the automotive industry, JD Power projects 16.3 million total new-vehicles sales for 2026.
“Coming off a strong, but highly volatile year in 2025, we anticipate supply-demand dynamics will once again become the dominant driver of the U.S. market,” said JD Power president of OEM Solutions Thomas King. “While the industry will continue to face numerous macroeconomic uncertainties, we anticipate new-vehicle sales for 2026 will match the volumes we saw last year.”
Part of its new approach is the upcoming Power Platform. It will allow customers to access multiple JD Power solutions via a single platform and sign-in. According to the company, it will streamline how users engage with its solutions and create a cohesive experience across products and workflows.
“The global auto industry is navigating a period of constant disruption that shortens planning cycles, accelerates innovation timelines and demands quick pivots in response to unpredictable events,” JD Power CEO Joshua Peirez explained. “Our new brand identity and company strategy reflect our evolution and our mission to power every auto-related decision, and to give our customers immediate, easy access to the information they need to thrive in all market conditions.”
JD Power solutions include acquisition and inventory, marketing and merchandising, pricing and valuation, and sales and finance.
